In a world where information is readily available online, explainer videos have emerged as one of the most effective and innovative tools for generating leads and driving sales for B2B companies. This is where the expertise of an animated explainer video company becomes essential.
A survey by Tubular Insights reveals that 73% of users have purchased a product or service after viewing an explainer video about it. Animated explainer videos effectively showcase the advantages of SaaS products through compelling storytelling and visually appealing elements, making complex concepts easy to grasp.
Additionally, an explainer video company can help build brand trust, raise product awareness, and boost conversion rates. According to a study by Oberlo, 93% of marketers reported obtaining high-quality leads through videos shared on social media. As a result, the importance of an animated video company is more crucial than ever.
By partnering with a professional team, you can ensure your message resonates with your target audience. Engaging animations can significantly enhance user experience, encouraging potential customers to explore further. Investing in high-quality animated explainer videos can ultimately lead to increased growth and success for your business.
What Does an Animated Explainer Video Company Do?
Animated explainer video companies & agencies focus on creating concise and compelling videos that utilize animation to clarify your company, product, or service. They take your essential message and transform it into a straightforward, engaging narrative through visuals, voiceovers, and music.
These companies manage the entire process, from conceptualizing and scripting to designing the animation, incorporating sound effects, and delivering the final product. Rather than attempting to convey information with lengthy text or uninspiring presentations, an animated explainer video breathes life into your ideas in an engaging and informative manner. This approach effectively captures attention, simplifies intricate subjects, and enhances brand memorability.
By choosing animated explainer videos, you can differentiate your brand in a crowded market, ensuring your message resonates with your target audience. Their versatility makes them suitable for various platforms, from social media to corporate presentations. Ultimately, investing in a professional explainer video is a smart way to communicate your value proposition effectively.
On average, a professionally produced 60-second customized animated explainer video can cost at least $7,000.
Benefits of Hiring an Animated Explainer Video Company
Hiring an animated explainer video company provides numerous benefits, including enhanced engagement through captivating visuals, effective communication of complex ideas, and increased brand awareness. These companies offer professional expertise in storytelling and animation, ensuring high-quality videos that resonate with your audience and drive conversions. Furthermore, animated explainer videos are versatile, and suitable for various platforms and purposes, making them a valuable asset for any marketing strategy.
1. Expertise:
An animated video production agency possesses extensive experience in creating clear and concise narratives that resonate with audiences. They leverage animation to break down complex topics, making your message more engaging and memorable than traditional communication methods. Their creative approach ensures that your brand stands out in a crowded marketplace.
2. Professional Quality and Efficiency:
Skilled explainer video animation services have optimized workflows, enabling them to produce your video much more quickly than an in-house effort. They manage the entire production process from scriptwriting and storyboarding to animation and sound design ensuring a polished final product. This efficiency not only saves time but also creates the overall quality of your video.
3. Time-Saving:
As you concentrate on your core business operations, the production team takes care of every aspect of video creation. This approach saves you significant time while guaranteeing a high-quality, refined result. With their efficient processes, experienced explainer video animation services allow you to launch your marketing campaigns swiftly. This means you can focus on growth and strategy while they handle the details.
27 Leading Companies Specializing in Creative Animated Explainer Videos
The best-animated explainer videos can revolutionize your communication by breaking down intricate concepts into engaging, memorable, and easily digestible content. These videos not only enhance understanding but also capture your audience’s attention, fostering a deeper connection with your brand. By leveraging creativity and storytelling, they bring your ideas to life and drive action. Here are the top 27 companies specializing in animated explainer videos:
1. Animotions Studio:
Overview: Animotions Studio is a specialized video production agency dedicated to serving the SaaS industry. With extensive experience collaborating with over 90+ B2B SaaS brands, they create studio-quality 2D & 3D animation, motion graphics, saas video production, explainer videos, product demos, and training materials designed to onboard, engage, and retain users effectively.
Their talented team comprises tech analysts, video marketers, scriptwriters, video editors, copywriters, and storyboard artists who have honed their skills through years of experimentation and mastery of the video production process. This diverse expertise enables them to deliver compelling content tailored to the unique needs of each client. They focus on data-driven strategies to enhance video performance and ensure maximum impact across digital channels. By prioritizing client satisfaction, they cultivate long-term partnerships built on trust and results.
Notable Clients: Johnson&Johnson, Brilliant Connectivity, Heico, Innolead
Average Pricing: Pricing is available upon inquiry.
2. Studio Pigeon:
Overview: This animated explainer video company focuses on creating engaging animated explainer videos, commercials, and cartoons. Established in 2013 and based in Poland, the agency excels in developing captivating narratives and bringing emotionally resonant characters to life. Their commitment to quality and creativity sets them apart in the competitive animation landscape, ensuring that each project resonates with audiences.
As an animation agency, its offerings encompass motion design, storyboarding, illustration, sound design, character design, comics, video animation, animated infographics, as well as games and apps.
Notable Clients: McDonald’s, IKEA, Nestlé, Microsoft
Average Pricing: Available upon request.
3. Thinkmojo:
Overview: Thinkmojo is an animated explainer video company that launched in 2011 in San Francisco, California. Their main objective is to create videos that illustrate the complete customer journey for B2B products generating leads, converting customers, and fostering advocacy. With a strong emphasis on storytelling and visual impact, Thinkmojo delivers compelling narratives that resonate with audiences and drive engagement.
This animation studio specializes in creating explainer videos and also produces a variety of educational commercials and customized videos.
Notable Clients: Twitter, Slack, Google, Square
Average Pricing: Available upon request.
4. Gisteo:
Overview: Established in 2011, Gisteo stands out as a trailblazer in the explainer video industry. They excel in a variety of animation styles and live-action productions, earning a reputation for their versatility, quick turnaround times, and transparent pricing. Committed to delivering high-quality content, Gisteo ensures that each project aligns with the client’s vision while effectively engaging their target audience.
This animated video company focuses on creating explainer videos and also produces a range of educational commercials and customized videos.
Notable Clients: Pfizer, Harvard, Intel, Oracle, and SAP
Average Pricing: $3,000 – $4,000 (for animated productions)
5. Demo Duck:
Overview: Established in 2011, Demo Duck is a video production company headquartered in Chicago. This animated video service specializes in creating distinctive animated and live-action videos across various categories, including explainer videos, customer testimonials, educational content, commercial videos, internal communications, and branded content.
With a focus on storytelling and audience engagement, Demo Duck aims to bring brands to life through compelling visual narratives. Their innovative approach and commitment to quality ensure that every project not only meets client expectations but also captivates viewers.
Notable Clients: Dropbox, Netflix, GoFundMe
Average Pricing: Available upon request.
6. YumYum Videos:
Overview: Founded in 2011, YumYum Videos is an animated explainer video company dedicated to producing innovative and creative videos. This animation studio has collaborated with hundreds of brands worldwide, offering animation and explainer video services to a diverse range of clients, from small startups to Fortune 500 companies. Their team of skilled animators and storytellers work closely with clients to ensure each video reflects the brand’s unique voice and vision.
Committed to excellence, YumYum Videos emphasizes quality and creativity, resulting in engaging content that resonates with audiences. Their versatile approach allows them to tackle projects of all sizes and complexities, delivering impactful visuals that drive results.
Notable Clients: Amazon, Dell, Deloitte, Kodak, Autodesk
Average Pricing: Available upon request.
7. Broadcast2world:
Overview: Founded in 2009, Broadcast2world, commonly referred to as B2W, is dedicated to making visual storytelling effortless for B2B businesses. They believe in the power of narratives to vividly bring brands and products to life. By leveraging the art of animation, they transform business videos into cinematic experiences that captivate audiences and leave a lasting impression. Their expertise spans a variety of formats, including whiteboard and 3D animations, engaging viewers with compelling stories.
With a client-centric approach, B2W collaborates closely with brands to ensure that every project aligns with their goals and vision. Their commitment to creativity and quality ensures that each video not only informs but also inspires and motivates action.
Notable Clients: VMWare, McAfee, UNICEF, Fujitsu, Siemens
Average Pricing: B2W offers a three-tier pricing structure as follows:
- Basic Tier: $10k – $15k
- Premium Tier: $15k – $25k
- Advanced Tier: $25k and above
8. Wyzowl:
Overview: Wyzowl is an explainer video company that was founded in 2011 to address the growing gap between the marketing needs of B2B businesses and the availability of explainer videos. Headquartered in the UK, this animated video agency tailors its approach to match each brand’s unique style while offering clear pricing, unlimited revisions, and rapid turnaround times.
With a strong focus on customer satisfaction, Wyzowl collaborates closely with clients to ensure that each video effectively communicates its message and resonates with its target audience. Their commitment to quality and innovation positions them as a leading provider in the explainer video market.
Notable Clients: Amazon, Dell, Deloitte, Kodak, Autodesk
Average Pricing: Available upon request.
9. Explainify:
Overview: Established in 2011, Explainify is an animated explainer video company headquartered in Arkansas. Their primary clientele includes companies in the Banking and Finance sector, SaaS platforms, Science and Technology firms, Healthcare providers, and App developers. As an animation studio, Explainify specializes in producing animated explainer videos tailored for sales, marketing, and training purposes.
Their dedicated team of experts works diligently to meet deadlines, creating videos that enhance the brand’s reputation, clarify product offerings, and captivate the target audience. Committed to quality and innovation, Explainify utilizes cutting-edge techniques to ensure that each video is not only informative but also visually engaging. Their collaborative approach means clients are involved throughout the process, ensuring the final product aligns perfectly with their vision.
Notable Clients: NetSuite, BOSCH, Skybox Security
Average Pricing: Available upon request.
10. Yans Media:
Overview: Based in Armenia, this animated video company specializes in producing 2D, 3D, and motion graphics videos. Recognized as one of the leading video production companies in the Middle East, they primarily focus on explainer videos and animation services.
As an animated explainer video studio, they boast a talented team of writers, artists, animators, designers, and video editors, each contributing to their unique animation styles. Committed to delivering high-quality content, they work closely with clients to ensure each project effectively communicates the desired message. Their innovative approach not only captures attention but also enhances brand identity, making their videos memorable and impactful. With a strong emphasis on creativity and client collaboration, they consistently produce work that stands out in a competitive market.
Notable Clients: VISA, Pavlok, Deloitte
Average Pricing: Available upon request.
11. Sandwich:
Overview: Sandwich is an explainer video company renowned for its innovative approach to blending animation with live-action videos. Founded in 2009 and headquartered in Los Angeles, their storytelling style is distinctive and quirky, resembling a professionally produced short film.
Sandwich excels at adapting to a variety of creative styles to best meet the needs of each project. Their expertise encompasses a wide range of content, including explainer videos, testimonials, and animated videos, ensuring they effectively communicate the intended message. By focusing on compelling narratives and high production values, they create engaging visuals that resonate with audiences and drive results. Their collaborative process guarantees that client visions are brought to life in a way that captures attention and enhances brand identity.
Notable Clients: Descript, Slack, Wistia, Calendly, Salesforce
Average Pricing: Available upon request.
12. Explain Ninja:
Overview: Established in 2013, Explain Ninja is a prominent explainer video company and animation studio. They specialize in producing a diverse range of animation styles, including whiteboard videos, 3D animation, and 2D animation.
As an animated explainer video company, Explain Ninja focuses on creating videos that stand out in the competitive digital content marketing landscape. Their engaging content is designed to maximize audience engagement and drive significant ROI for their clients. With a team of skilled animators and storytellers, they are dedicated to understanding each client’s unique needs, ensuring that the final product effectively communicates the intended message. Their commitment to quality and creativity allows them to deliver visually stunning videos that not only capture attention but also foster lasting connections with viewers.
Notable Clients: Google, Pipedrive, Atlassian
Average Pricing: Available upon request.
13. Epipheo:
Overview: Founded in 2009, this leading animated video company specializes in creating animated explainer videos. Driven by the belief that clarity is essential, they recognize that customers won’t engage with products they don’t understand.
As an animated video agency, its mission is to help clients convey what their company does, why it matters, and how it stands out from the competition. Epipheo offers a comprehensive range of services, including 3D explainer videos, brand videos, educational videos, and internal communications videos. Their experienced team collaborates closely with clients to ensure that each video effectively communicates key messages in an engaging and visually appealing manner. By focusing on storytelling and impactful visuals, they create videos that not only inform but also inspire action from viewers.
Notable Clients: Epson, P&G, Cisco
Average Pricing: Available upon request.
14. Very True Story:
Overview: Located in Oakland, CA, Very True Story is a design studio that specializes in animated video and graphic illustration. As an animation video company, they are dedicated to producing visually captivating content that conveys a “very true story.”
Founded in 2012, their diverse portfolio highlights a variety of projects. As an explainer video company, they excel at creating content that simplifies and communicates complex ideas effectively. Their talented team of designers and animators collaborates closely with clients to ensure that every project aligns with their vision and goals. By combining creativity with strategic storytelling, they create impactful videos that resonate with audiences and drive engagement. Very True Story’s commitment to quality and innovation sets them apart in the competitive landscape of animated content.
Notable Clients: Adobe, Facebook, LinkedIn
Average Pricing: Available upon request.
15. Vidico:
Overview: Vidico is an animated explainer video company dedicated to producing high-quality video content aimed at helping businesses grow. As an animated video agency, they provide a fully managed service that spans from ideation to production, ensuring a seamless and efficient experience for their clients.
Their offerings include a variety of video types, such as animated explainer videos, remote video testimonials, walkthrough videos, and more. With a focus on collaboration, Vidico’s talented team works closely with clients to understand their unique needs and objectives, allowing them to craft compelling narratives that engage audiences. By leveraging the latest technology and creative techniques, they ensure that every video not only meets industry standards but also stands out in a crowded marketplace.
Notable Clients: Spotify, Uber, Webster
Average Pricing: Available upon request.
16. Switch Video:
Overview: Switch Video is an animated explainer video company that focuses on creating custom animated explainer videos. Established in 2011, they bring over a decade of experience to the table as an animated video agency.
As an explainer video company, their services aim to enhance brand awareness and boost conversion rates. They specialize in producing and executing impactful video content campaigns tailored for websites, email marketing, and social media platforms. With a dedicated team of animators and storytellers, Switch Video collaborates closely with clients to ensure that each project aligns with their vision and objectives. Their commitment to quality and creativity allows them to deliver engaging videos that resonate with audiences and drive results, making them a trusted partner for brands looking to elevate their marketing strategies.
Notable Clients: Box, Nespresso, Amazon
Average Pricing: Available upon request.
17. Dinos & teacups:
Overview: Dinos and Teacups is a one-woman-run illustration and animation studio that specializes in providing animated video services to clients. Their offerings encompass storyboarding, illustrations, animation, and comprehensive sound design. Additionally, they create short-loop animations for messages that require concise yet impactful visual support.
As an animated video agency, their illustration style is known for its vibrant, playful aesthetic and bold character designs. The studio has completed a variety of projects, including animated explainer videos, campaign videos, commercials, and promotional animation videos. With a strong emphasis on collaboration, Dinos and Teacups ensure that each project reflects the unique vision and goals of their clients. Their passion for storytelling and creativity drives them to deliver engaging visuals that resonate with audiences, making them a go-to choice for brands looking to enhance their visual communication.
Notable Clients: Alfa Systems, Medtronic, Scito Media
Average Pricing: Available upon inquiry.
18. Motion story:
Overview: Motion Story is a motion graphics and animation production studio that excels in transforming complex ideas into engaging narratives. Located in Byron Bay, Australia, they are dedicated to creating distinctive stories through a well-established creative process honed over more than a decade.
As an animated explainer video company, their services focus on producing animated explainer videos that emphasize creativity and originality. Their diverse portfolio includes work across various industries, catering to clients ranging from technology and SaaS to startups and nonprofit organizations. With a team of talented animators and storytellers, Motion Story collaborates closely with clients to ensure that each project aligns with their vision and objectives. Their commitment to quality and innovation enables them to deliver captivating visuals that not only inform but also inspire, making them a trusted partner for brands looking to effectively communicate their message.
Notable Clients: UN ESCAP, RSPCA, ACIAR
Average Pricing: Available upon inquiry.
19. Grumo media:
Overview: Grumo Media is an animated explainer video company known for producing visually captivating videos. Their diverse portfolio highlights their skill in simplifying complex concepts into engaging and easily understandable formats.
As an animated video agency, they have worked on numerous featured projects, creating a wide range of animated explainer videos tailored for various clients and purposes. Their creative approach ensures that each video resonates with audiences and effectively communicates the intended message. With a focus on collaboration, Grumo Media takes the time to understand each client’s unique needs, resulting in videos that align perfectly with their goals. Their dedication to quality and storytelling sets them apart in the competitive landscape of animated video production.
Notable Clients: Microsoft, Walmart, Reddit
Average Pricing: Available upon inquiry.
20. Blink tower:
Overview: Blink Tower is an animated explainer video company dedicated to creating engaging animated videos. They specialize in producing targeted content that excites, inspires, educates, and effectively explains concepts. As an animated video agency, its primary goal is to drive sales, increase signups, and provide support by bringing your unique story to life.
With a talented team of animators and storytellers, Blink Tower collaborates closely with clients to understand their objectives and tailor videos that resonate with their audience. Their commitment to high-quality production and innovative storytelling ensures that each project stands out in a crowded market. By utilizing cutting-edge animation techniques, they deliver visually stunning videos that not only capture attention but also drive meaningful engagement.
Notable Clients: WHO, Mozilla, Standard Bank
Average Pricing: Available upon inquiry.
21. Digital Spark Studios:
Overview: Digital Spark Studios is a global video production service company focused on delivering high-quality video content. Headquartered on the East Coast of the US, they are committed to creating work that evokes emotion and inspires action while fostering meaningful partnerships with their clients.
Their versatility as an explainer video company is evident in their collaborations with a diverse range of clients across various industries. With extensive experience in corporate video production, branded content, and industrial sectors, Digital Spark Studios excels in creating compelling narratives that resonate with audiences. Their dedicated team of professionals works closely with clients to understand their unique goals, ensuring that each video is tailored to meet specific needs and objectives. By leveraging innovative storytelling techniques and advanced production methods, they consistently deliver captivating content that drives engagement and enhances brand recognition.
Notable Clients: Atlas Copco, P&G, Lexus
Average Pricing: Available upon inquiry.
22. Kasra design:
Overview: Kasra Design is an award-winning animated explainer video service company renowned for its expertise in creating animated explainer videos and 3D animation production. With locations in Malaysia, Singapore, and the United States, this animated video company boasts a global presence.
Their comprehensive range of services includes explainer videos, healthcare videos, motion graphics, corporate videos, and 3D animation. Kasra Design is dedicated to delivering visually compelling content that effectively communicates messages and engages audiences across various platforms. By combining innovative storytelling with cutting-edge technology, they create videos that not only inform but also inspire action. Their team of skilled professionals collaborates closely with clients to ensure that each project aligns perfectly with their brand identity and objectives.
Notable Clients: MegaGrass, PayPro Global, Mindsay
Average Pricing: Available upon inquiry.
23. MHF creative:
Overview: MHF Creative is an animated explainer video production company located in the UK, dedicated to creating authentic and captivating videos that breathe life into brands. As a versatile animated video company, they offer a comprehensive range of video production services. Their impressive portfolio showcases diverse video styles, including animated explainer videos, product demonstrations, customer testimonials, and event coverage.
MHF Creative prides itself on its collaborative approach, working closely with clients to ensure their vision is realized in every project. By leveraging innovative techniques and storytelling, they create videos that not only inform but also engage and inspire audiences. With a commitment to quality and creativity, MHF Creative stands out as a leader in the animated video industry.
Notable Clients: Universal Studios, American Express, Bloomberg
Average Pricing: Available upon inquiry.
24. Antimatter.tv:
Overview: Antimatter is an animation and motion design studio situated in Milan, Italy, committed to delivering high-quality animations and compelling narratives. As an animated video agency, their diverse portfolio showcases a variety of projects that highlight their expertise in creating both entertaining and impactful content. The talented team at Antimatter collaborates effectively to establish itself as a leading animated explainer video company.
They utilize innovative techniques and cutting-edge technology to ensure every animation resonates with its audience. With a focus on storytelling, Antimatter transforms complex ideas into visually stunning animations that engage viewers and enhance brand messages. Their dedication to quality and creativity sets them apart in the competitive animation landscape.
Notable Clients: YouTube, Change.org, BeamWallet
Average Pricing: Available upon inquiry.
25. Oddfellows:
Overview: Oddfellows is an innovative animated video agency located in Portland, Oregon. Their extensive portfolio showcases a wide variety of projects, highlighting their talent for producing unique and captivating content. As an explainer video company, Oddfellows is dedicated to crafting narratives that foster deeply personal brand experiences, engaging audiences, and enhancing connection with the brand.
Their team combines creativity with strategic insight, ensuring that every video resonates with the target audience. By utilizing cutting-edge animation techniques and storytelling methods, they transform complex ideas into compelling visuals. Whether you need an animated explainer, a promotional video, or engaging social media content, Oddfellows brings your vision to life with precision and flair.
Notable Clients: Savage X Fenty, eBay, Google
Average Pricing: Available upon inquiry.
26. Illo.tv:
Overview: Illo is a dynamic design studio located in Turin, Italy, specializing in motion design, illustration, and art direction. Renowned for its vibrant aesthetics and engaging storytelling, Illo excels in creating visually appealing narratives. Their diverse range of services encompasses animated explainer videos, motion graphics, illustration systems, branding, and more, tailored to meet the unique needs of each client. With a strong focus on collaboration, Illo works closely with brands to ensure that every project reflects their identity and vision.
By leveraging the latest design techniques and trends, they create impactful visual content that captivates audiences and drives engagement. Illo’s commitment to innovation ensures that it remains at the forefront of the design industry, delivering cutting-edge solutions that resonate with viewers.
Notable Clients: Apple, Pinterest, Snapchat, Emirates
Average Pricing: Starting from $10,000 (pricing available upon inquiry).
27. Cub Studio:
Overview: Cub Studio is a leading animated video agency renowned for its expertise in character-driven animations. With a diverse clientele that spans global brands, sports teams, social networks, banks, and startups, they have established a reputation for delivering captivating visual storytelling. Their extensive portfolio showcases a wide type of animation styles developed over the years, highlighting their versatility and creativity in bringing characters to life.
The studio prides itself on its collaborative approach, working closely with clients to ensure that each project reflects its unique vision and brand identity. By blending artistic innovation with strategic insight, Cub Studio effectively engages audiences and fosters emotional connections. Whether it’s creating compelling explainer videos or entertaining brand stories, they are dedicated to producing content that resonates.
Notable Clients: Mercedes, ESPN, Formula E
Average Pricing: Pricing is available upon inquiry.
Process of Working with an Animated Explainer Video Service Company (Step-by-Step )
Discover the step-by-step process of collaborating with an animated explainer video service company. From defining your goals to storyboarding and production, each phase is crucial for bringing your vision to life. Learn how to provide effective feedback and make adjustments for the best results. create your brand and engage your audience with a compelling animated video.
1. Pre-Production Process:
- Consultation: The animated explainer video service team engages with you to understand your objectives, target audience, and brand message, allowing them to customize the video to fit your specific requirements. This collaborative effort sets the foundation for a successful project.
- Scriptwriting: A clear and engaging script will be created to effectively convey your message, utilizing a storytelling approach to connect with viewers. The script serves as the backbone of the video, ensuring clarity and engagement.
- Storyboarding: A rough blueprint of the video is created, outlining each scene to ensure a logical progression of information. This visual outline helps identify key moments that resonate with the audience.
- Style Guide Development: The team collaborates with your existing brand guidelines to maintain consistency with your brand’s colors, fonts, and overall visual style. This ensures the video aligns perfectly with your brand identity.
2. Production Process:
- Animation: Skilled animators bring the storyboard to life using various techniques, including 2D animation, 3D animation, and motion graphics. Their expertise transforms concepts into captivating visuals that engage viewers.
- Voiceover and Sound Design: They assist in selecting a professional voiceover artist and incorporate sound effects and music to enhance the emotional impact and overall quality of the video. These elements create an immersive experience for your audience.
3. Post-Production Process:
- Editing: Editors meticulously adjust the timing of scenes, animations, transitions, and audio to create a seamless viewing experience. They refine visuals, synchronize audio elements, and reinforce branding to deliver a polished final product. This stage ensures that every detail is perfected.
- Revisions: A revision phase is included to ensure the video aligns with your expectations and requirements. Open communication during this stage leads to a video that truly reflects your vision.
- Final Delivery: You will receive the completed video in the agreed format, typically a high-quality file suitable for online distribution. Additional elements such as subtitles, translations (if needed), call-to-action, and other fine-tuning features may also be added based on your preferences. This comprehensive approach guarantees your video is ready to make an impact.
Essential Services Offered by an Animated Explainer Video Company for Businesses
Animated explainer video companies provide essential services that help businesses effectively communicate their messages. Key offerings include scriptwriting, storyboarding, animation production, and voiceover services. These elements work together to create engaging videos that resonate with target audiences. By integrating brand identity and storytelling, businesses can enhance their visibility and drive conversions.
Explainer Videos:
These are the foundational offerings of animation companies. Explainer videos provide concise, engaging animated content that simplifies your product, service, or complex concepts, making them easy to understand and visually appealing. They serve as effective marketing tools to enhance audience engagement and boost conversion rates.
Animated Commercials/Ads:
While similar to explainer videos, animated commercials focus more on driving direct sales conversions. They effectively highlight customer pain points and demonstrate how your product or service provides solutions. These ads are designed to capture attention quickly, motivating action and increasing brand awareness.
SaaS Product Videos:
Tailored specifically for software-as-a-service platforms, these videos showcase features, user interfaces, and benefits for end-users, helping to clarify the value of your SaaS offerings. They play a crucial role in onboarding new users, ultimately enhancing customer satisfaction and retention.
Product Demos:
Detailed animated product demos illustrate how your physical product functions, emphasizing its features, uses, and benefits to potential customers. These demos help build trust by showcasing real-life applications, effectively bridging the gap between concept and reality.
Social Media Videos:
These are short, captivating explainer videos designed for maximum shareability across various social media platforms, ensuring your message reaches a broader audience. Their engaging format encourages viewers to share with their networks, significantly boosting your brand’s visibility and reach.
Startup Videos:
Pitch-style videos that introduce your startup, its mission, and the problems it aims to solve. These videos are ideal for attracting investors and generating excitement around your venture. They convey passion and vision, essential for garnering support from potential stakeholders and fostering community engagement.
Industry Trends and Innovations in Animated Explainer Videos for 2024 and Future Growth
Key Trends and Innovations in Animated Explainer Videos:
Here are some notable trends and innovations currently being adopted by animated explainer video companies:
- Automation for Efficiency: AI algorithms are enhancing workflow by streamlining tasks such as lip-syncing and stop-motion animation, which saves animators valuable time and effort. This leads to faster project turnaround times and reduced costs for clients.
- Personalized Experiences: By analyzing viewer data, AI can tailor animation styles, stories, and characters, resulting in content that resonates more deeply with specific audiences. This personalized approach boosts viewer engagement and satisfaction.
- AI as a Creative Collaborator: AI tools offer suggestions for unique character designs and animation styles, igniting fresh ideas and expanding the realm of creative possibilities. This collaboration between human creativity and AI can lead to innovative and unexpected results.
- Merging 2D and 3D Animation (Hybrid Animation): This approach combines traditional 2D design elements with 3D animation, creating visually dynamic and distinctive explainer videos. Hybrid animation captivates viewers by blending styles and enhancing storytelling.
- VR and AR Integration (Mixed Reality): Animated explainer videos are venturing into immersive experiences. Virtual Reality (VR) enables viewers to “step inside” the product or service, while Augmented Reality (AR) overlays digital information onto the real world. These technologies create memorable experiences that enhance understanding and retention.
- AI-Powered Scriptwriting and Editing: Artificial intelligence is optimizing the explainer video creation process by generating script ideas, personalizing content, and automating certain editing tasks. This not only improves efficiency but also allows for a more refined final product.
Key Factors to Evaluate When Selecting the Best Animated Explainer Video Agency for Your Business Needs
Considerations for Choosing the Right Animated Explainer Video Agency:
Here’s a list of important factors to keep in mind before selecting the best-animated explainer video agency:
- Evaluate the Portfolio: Review their past work to assess their style, quality, and range of animation techniques. Look for consistency in their projects to ensure they meet your expectations.
- Customization Capabilities: Determine the level of customization they offer to ensure your project aligns with your specific vision and brand identity. This will help you create a unique narrative that stands out in the market.
- Clientele Overview: Examine their previous clients to gauge their experience across different industries and the types of projects they’ve handled. A diverse client base often indicates adaptability and expertise in various niches.
- Communication and Flexibility: Assess their responsiveness and willingness to adapt, as these are crucial for a smooth collaboration. Open lines of communication foster trust and lead to better project outcomes.
- Understanding of Workflows and Timelines: Familiarize yourself with their production processes and the expected timelines to ensure they can meet your deadlines. Clear timelines help in setting realistic expectations and avoiding last-minute surprises.
- Explainer Video Pricing: Research their pricing structure to understand what’s included and ensure it aligns with your budget. Transparency in pricing can prevent unexpected costs during the project.
- Technology and AI Proficiency: Evaluate their familiarity with emerging technologies and AI integration, which can enhance the quality and effectiveness of your explainer videos. Staying current with industry trends can lead to innovative and engaging content.
Steps, Tips, and Tools for Creating an Effective In-House Animated Explainer Video That Captivates Your Audience
| Steps | Things to Cover | Tips | Software to Use |
|---|---|---|---|
| Script | 1. Quick overview of your product 2. Introduce the problem 3. Present your SaaS solution 4. Call to action 5. Mention your well-known clients | 1. Keep it brief 2. Focus on the key message in the first 30 seconds 3. Use 2nd person language 4. Keep the language simple 5. Add humor if possible | – Final Draft – Celtx – Writer Duet – Trelby – Google Docs |
| Voiceover | 1. Study the script thoroughly 2. Ensure clarity and correct pronunciation 3. Choose appropriate language and accent 4. Connect emotions with your brand voice | 1. Hire a professional voice artist 2. Rent a soundproof studio for self-recording 3. Prioritize sound quality 4. Keep copies of recordings | (Hire on) – Voices – Craigslist – Fiverr |
| Storyboarding | 1. Create a frame-by-frame breakdown of the script 2. Sync storyboard with the voiceover 3. Revise multiple times 4. Eliminate filler content | 1. Ensure visual styles resonate with your brand mission 2. Maintain the brand color scheme 3. Seek feedback on drafts 4. Aim for conciseness | – Plot – Artemis Pro – Studiobinder – Astropad Standard – Make Storyboard – PanelForge |
| Music & Sound Effects | 1. Identify suitable music for the target demographic 2. Keep backup royalty-free options 3. Conduct A/B testing | 1. Avoid excessive sound effects 2. Ensure music complements the voiceover 3. Check licensing agreements for sound files | – MusOpen – Free Sound – YouTube – Audio Jungle – Audacity |
| Production | 1. Watch tutorials on chosen software for best results 2. Utilize resources for learning explainer video production 3. Edit thoroughly | 1. Consider outsourcing to a video agency for a polished result 2. Gather feedback from a beta group | – Animatron – Adobe After Effects – Go Animate – Biteable – Videoscribe – RawShorts – Renderforest – Powtoon |
| Marketing | 1. Create a budget for investment 2. Hire a marketing strategist if feasible 3. Analyze channels for maximum lead generation | 1. Use SEO to enhance lead generation 2. Continuously test performance 3. Offer free trials for easy sign-ups 4. Optimize videos for each channel | – Publish on landing pages – Include in emails – Share on website – Ads on social media (Facebook, Instagram, LinkedIn, Twitter) |
| Analytics | 1. Regularly measure video engagement 2. Adjust strategies based on findings 3. Implement multivariate testing | Note engagement data in Excel sheets for improvement insights | – Wistia – Google Analytics – YouTube Insights |
Final Thoughts
An animated explainer video, when produced effectively, can be a valuable asset for a company, continually attracting new leads and enhancing product adoption.
According to a survey by Tubular Insights, video content is 50 times more effective in driving search results for B2B companies compared to plain text.
For a SaaS company, it’s crucial to evaluate which animation style aligns best with their brand. Additionally, they should assess potential agencies based on pricing, deadlines, communication, and style to make an informed decision regarding their animated explainer video. Investing in a professionally created explainer video not only boosts engagement but also builds trust with potential customers. A well-executed video can simplify complex ideas, making them accessible to a wider audience. Furthermore, a strong call to action can significantly increase conversion rates, turning viewers into loyal customers. Ultimately, the right animated explainer video can propel a company’s growth and visibility in a competitive market.
Frequently Asked Questions (FAQ’s)
Are explainer videos still popular?
Yes, explainer videos remain highly popular in today’s digital landscape. Their ability to convey complex information quickly and engagingly makes them a favored choice for businesses looking to capture audience attention. With the rise of video consumption on platforms like social media and websites, explainer videos continue to be an effective marketing tool for brands of all sizes.
Why do I need an animated explainer video production company?
Hiring an animated explainer video production company ensures professional quality and expertise in creating compelling content. These companies specialize in storytelling, animation techniques, and audience engagement strategies, allowing you to focus on your core business while they handle the creative process. Their experience can also help in optimizing your video for various platforms and maximizing its impact.
Are animated explainer videos effective?
Absolutely! Animated explainer videos have proven to be effective in increasing engagement, improving information retention, and driving conversions. They simplify complex ideas, making them easier for viewers to understand. Additionally, their entertaining format can boost viewer retention and encourage sharing, enhancing your brand’s reach.
Which companies need explainer videos?
Explainer videos are beneficial for a wide range of companies, including startups, SaaS providers, e-commerce businesses, and educational institutions. Any organization that offers a product or service requiring explanation, demonstration, or promotion can leverage explainer videos to enhance their marketing efforts and connect with their audience more effectively.
What is a SaaS animated video explainer?
A SaaS animated video explainer is a specific type of animated video designed to showcase the features, benefits, and functionalities of software-as-a-service (SaaS) platforms. These videos often highlight how the software solves specific problems, demonstrates its user interface, and illustrates its value to potential customers. By presenting complex software concepts in an engaging and digestible manner, SaaS explainer videos play a crucial role in attracting and converting leads.
