We live in a time where animation is everywhere from healthcare and education to entertainment and beyond. What was once a tedious, time-consuming, and expensive marketing tool has evolved into a fully digital, cost-effective medium. Animation has revolutionized how we perceive and engage with content, making complex ideas more accessible and storytelling more compelling. Today, brands increasingly use animation to bring their stories to life in a visually creative way.
With its ability to simplify concepts and evoke emotions, animation has become a powerful business tool. It helps brands create memorable experiences, boost audience engagement, and establish a strong identity. Animation makes communication more dynamic and impactful, whether it’s explainer videos, product showcases, or heartfelt brand narratives. But what exactly are animated brand videos, and which ones stand out? In this article, we explore some of the best-animated brand stories of recent years.
What Is an Animated Brand Story?
An animated brand story is a powerful marketing tool that combines storytelling and animation to convey a brand’s message, values, and identity. By creating narrative-driven content, brands can engage their audience on an emotional level, making their message more memorable and impactful. At its core, an animated brand story focuses on delivering a compelling narrative that highlights the brand’s mission, history, and personality. The goal is to establish a meaningful connection with the audience, fostering trust, loyalty, and long-term engagement.
Beyond just promotion, brand stories help communicate a company’s core values, showcasing the human side of the brand. These emotionally driven narratives influence consumer decisions, often becoming the key factor that sets a brand apart in a competitive market. Using animation, brands can simplify complex ideas, make content more engaging, and appeal to diverse audiences. Animation’s versatility allows businesses to create visually stunning, shareable content that leaves a lasting impression. Whether through explainer videos, product launches, or corporate storytelling, animated brand stories continue to shape modern marketing strategies.
Reasons to create brand videos for your business
| Point | Details | Actionable Insights |
|---|---|---|
| Video Popularity | Videos are the most favored content type for consumers on social media. | Focus on creating engaging and shareable video content for social media. |
| Audience Reach | Brands can connect with a broad audience through inspirational and informative videos that educate. | Create videos that both inform and inspire to maximize reach and impact. |
| SEO Benefits | Google prefers videos, especially informative and unique ones, which help improve website rankings. | Prioritize creating high-quality, informative videos to boost SEO and rankings. |
| Impact on Purchasing | Over 64% of customers are likely to buy after watching a brand video, improving credibility and understanding of core values. | Leverage videos to build brand trust and educate potential customers on product value. |
| Consumer Values | Buyers prioritize sustainability, credibility, authenticity, and values, making brand videos a powerful tool to build trust. | Emphasize brand values such as sustainability and authenticity in video content. |
The 10 Must-Watch Animated Brand Story Video Examples
Let’s explore some creating brand narrative videos that showcase how animation brings together the elements of great storytelling, creating engaging and memorable experiences. These examples highlight the power of visuals, emotion, and creativity in creating compelling brand messages that resonate with audiences.
1. Airbnb:
This is one of the greatest animated brand story videos ever created. Airbnb goes beyond just selling products or services it sells a compelling narrative. This video highlights ongoing discrimination on the platform and the steps taken to combat it. By transparently sharing how user data is utilized, the animation builds trust and loyalty, reinforcing Airbnb’s commitment to change. It effectively showcases the company’s vision and direction with this campaign.
The storytelling is emotionally engaging, making viewers feel connected to the brand’s mission. Smooth animation and thoughtful narration add depth to the message. Every frame is created to resonate with audiences, ensuring lasting impact. By addressing a real issue, Airbnb strengthens its brand credibility. This video is a perfect example of how storytelling can drive meaningful conversations.
2. Hush Puppies:
This is the origin story of one of Wolverine Worldwide’s most iconic brands Hush Puppies! Scott Albini’s mixed-media creation takes us on an incredible journey, showcasing how an unlikely idea transformed into a global phenomenon and a beloved household name.
The video masterfully blends creativity and history, making the brand’s evolution both engaging and inspiring. And if you’ve ever wondered how the phrase ‘Hush Puppies’ came to be, this video delivers a hilarious and unforgettable explanation! With stunning visuals and compelling storytelling, it keeps viewers hooked from start to finish. It’s a perfect blend of nostalgia, humor, and brand legacy. The combination of animation and live-action creates the experience, leaving a lasting impression on viewers. The brand’s journey from humble beginnings to cultural icon is truly inspiring.
3. LYFT:
This is one of the best animated brand awareness videos out there. It takes us on a journey with two visionary thinkers who refuse to be mere commentators on environmental protection and unity. Instead, they boldly step up and create an impactful initiative to bridge societal gaps. Recognizing the disconnect caused by car culture, these innovators founded the peer-to-peer ride-sharing community, Lyft. The video beautifully tells the story of Lyft’s inspiring transformation, from a mere dream to a revolutionary reality. As it concludes on a futuristic note, viewers are left eager and excited for what lies ahead.
The animation captures the essence of their mission with vibrant, dynamic visuals that hold the viewer’s attention throughout. Through clever storytelling, the video highlights how Lyft became a symbol of change in transportation. The characters are depicted as passionate changemakers, making the brand feel authentic and relatable. It’s not just about service it’s about shifting the way we connect with the world. This video is a masterclass in blending storytelling with purpose-driven branding.
4. Jack Daniels:
Arnold Worldwide designed this striking video for Jack Daniels, using dramatic imagery to demonstrate how both the place of origin and the ‘process’ contribute equally to creating a brand to extraordinary heights. The video’s black-and-white visuals underscore the idea that branding is not just about completing a product’s package, but also about conveying the brand’s story to the audience. The labeling holds inherent value, enriching the narrative and connecting consumers to the legacy behind the product.
The minimalistic design style allows the brand’s heritage to shine through without distraction. By focusing on the process, the video emphasizes the time and care poured into every bottle, adding a layer of authenticity. The striking visuals and subtle details remind viewers of the dedication that defines Jack Daniels as a brand. Every frame is designed to evoke a sense of pride and tradition, making the viewer appreciate the brand on a deeper level. It’s a masterful example of how simplicity in design can create a powerful emotional connection.
5. Chanel:
The ‘Queen of Paris’ was once an orphan from Aubazine, and this brand video by Chanel tells her remarkable story. The woman behind the legend, who, in a stroke of genius, reshaped the female, is brought to life in this timeless animated short.
Fashion’s new century began and ended with Coco Chanel. The video’s black-and-white visuals beautifully capture the protagonist’s life, offering a poignant glimpse into her transformation. This brand story video showcases Chanel’s revolutionary journey, which not only transformed fashion but also empowered women to view themselves in a new light.
With elegant simplicity, the animation mirrors Chanel’s approach to design bold yet timeless. The narrative unfolds with a blend of grace and determination, highlighting her role in breaking conventions. Every frame feels like a tribute to her lasting legacy and visionary impact on both fashion and culture.
6. KPMG:
In this mixed media video, KPMG’s profound impact on shaping historical events worldwide takes center stage. The clever use of animated visuals integrates news clippings with historical milestones, creating a creating and cohesive narrative. This brand story video serves as a brilliant example of how a company can leverage its past achievements to craft a compelling vision for the future. By showcasing its legacy, KPMG sets the stage for continued growth and innovation, leaving viewers with a sense of excitement about what lies ahead.
The video’s dynamic blend of animation and live-action creates a sense of movement, reflecting the company’s forward-thinking approach. It cleverly highlights KPMG’s role in some of the world’s most transformative events, positioning the brand as both a historical leader and a future pioneer. The innovative storytelling keeps the audience engaged, while the impactful visuals reinforce the company’s commitment to progress. Every moment feels purposeful, reinforcing the message that KPMG is more than just a business.
7. The Original Penguin:
This animated brand video tells the story of how a keen observation led to a breakthrough for the popular American T-shirt company, ‘The Original Penguin.’ Fun to watch and inspiring, the video creates audiences with its clever storytelling. Created by Erez Horovitz and Andrew Embury, the animation uses relatable life examples to illustrate how a simple Penguin emblem evolved into a craze. The moment it became an American icon, the brand skyrocketed in popularity, and this video perfectly captures that exciting journey.
The playful visuals and engaging animation bring the brand’s history to life, making it both entertaining and educational. By connecting the Penguin logo with moments in popular culture, the video highlights how a symbol can transcend its origins. The clever use of humor and relatable moments keeps viewers hooked, while the simple yet powerful narrative reinforces the brand’s lasting impact. This video is a true testament to how animation can turn a brand’s story into a memorable experience.
8. Starbucks:
Have you ever wondered how your favorite coffee is prepared?
This exceptional brand history video, featuring a seamless blend of 3D animation, stop motion, and infographics, beautifully reveals the journey of Starbucks in creating its signature rich, smooth, and perfectly balanced coffee. With visually stunning and engaging storytelling, the video provides a deeper look into the art of coffee-making, leaving viewers with a newfound appreciation for every cup.
The dynamic visuals highlight each step of the process, from sourcing the finest beans to the meticulous roasting methods. The combination of animation and infographics makes the complex process feel accessible and captivating. As the narrative unfolds, viewers are transported into the world of Starbucks, seeing how passion and precision are infused into each cup of coffee. The video doesn’t just explain the process it evokes the sensory experience, making the journey feel as rich as the coffee itself.
9. The Happiness Planner:
Happiness Planner portrays the real-life story of a girl named Mo Seetubtim. Created by Broadcast2World, this brand video beautifully showcases her journey as she navigates life with unconventional views and overcomes the many challenges she faces. The unique characters in this brand launch video come to life through a frame-by-frame, fairytale-like animation technique, adding a whimsical yet meaningful touch to the narrative. The video delivers a powerful message of how a ‘social misfit’ who refused to conform to society’s expectations ultimately becomes an unmatched achiever, inspiring viewers to embrace their individuality and pursue their dreams.
The animation’s vibrant colors and engaging visuals draw the audience into the emotional journey, making it not just a story but an experience. By intertwining life lessons with captivating imagery, the video becomes a testament to perseverance, self-empowerment, and the courage to defy expectations.
10. VANS:
In this brand story video, skateboarding icon Jeff Grosso narrates the origins of Vans, how people came to admire its shoes, and how the brand became accessible to everyone. The animation, paired with real-life photographs, creates a creative and visually stunning experience. Vans’ achievements over its 50-year history are masterfully woven into the aesthetics of the video, telling a dynamic and engaging story.
This video is a visual delight, improved by upbeat background music, an enthusiastic voice-over, and rapidly shifting, quirky animations that keep the energy high and viewers entertained. The clever mix of nostalgia and modernity appeals to a wide audience, from longtime fans to new supporters. As the story unfolds, the animation style evolves, reflecting Vans’ growth and its cultural impact. The overall tone of the video celebrates the spirit of individuality and inclusivity, making it not just a brand story, but a celebration of the brand’s influence on skate culture and beyond.
How to create successful brand videos
Just exploring video examples for inspiration won’t work. Creating brand videos requires hours of dedicated production and editing, but it can become much easier if done correctly. By following the right steps, you can create videos that not only engage but convert viewers into loyal customers. Here are some of the most effective tips for creating successful brand videos.
1. Learn About Your Audience:
Understanding your audience is essential for any marketing strategy, especially for brand videos. Knowing their preferences helps you craft a storyboard that resonates with potential customers. Aligning your video with their wants and emotions will make it more relevant and engaging. Take time to learn what excites your audience and how they consume content to ensure your video makes the right impact.
2. Have a Clear Goal:
Before diving into production, define your objectives. Whether you aim to attract more customers or spread awareness, pinpoint your short-term and long-term goals. For instance, if raising awareness is your target, a humorous yet informative approach showcasing your brand’s milestones could work. You may also consider educational explainers or animated videos to capture attention. Setting clear goals helps shape the video’s direction, ensuring it aligns with your overall marketing strategy.
3. Have a Unique Brand Voice:
Brand videos should reflect your brand’s identity. Maintain consistency by using the same tone, color scheme, icons, and terminology across all videos, just as you do on your website. This reinforces your brand’s voice and ensures it’s instantly recognizable. A unified brand voice makes your video stand out, helping potential customers connect with your message and build trust with your brand.
4. Create a Storyboard – Plan It From Scratch:
Planning is key. While it may seem at first, a well-structured storyboard can make the production process much smoother. If you’re new to video production, consider hiring a professional strategist to help translate your ideas and brand’s voice into a compelling visual story. A storyboard serves as a roadmap, guiding you step-by-step through the production, minimizing potential issues, and ensuring everything stays on track.
5. Be Consistent:
Brand videos thrive on consistency. Regularly delivering content that aligns with your brand’s message keeps you top of mind with your audience. A consistent approach to video content can significantly improve brand awareness, with over 65% of marketing professionals reporting excellent results from video campaigns. Consistency strengthens your brand’s presence, ensuring that your audience sees your content often and builds a deeper connection with your brand.
By following these tips, you can ensure your brand videos are both effective and aligned with your business goals, making them powerful tools for growth and customer engagement.
Final Thoughts
Now is the perfect time to create your animated brand story video and watch your conversion rates soar. However, don’t expect instant results great things take time. Use top-tier 3D sculpting software and techniques to create a video that creates viewers of all ages.
Alternatively, you can hire a professional to handle it for you. At Animotions Studio, we offer unique video animation services designed to effectively deliver your brand message. Our 3D and 2D animations will engage your audience from start to finish. With our expertise, we bring your vision to life, ensuring every detail resonates with your target audience. Whether you’re launching a new product or telling your brand story, our animations make a lasting impact. Let us help you create videos that stand out in today’s competitive market. Choose Animotions Studio for professional, high-quality animation that drives results.
Frequently Asked Questions (FAQ’s)
Can I have animation brand story videos like other big brands for my business?
Absolutely! With the right animation studio, you can create engaging brand story videos that match the high-quality standards seen in major brands. Whether you’re a small startup or an established business, animation can effectively communicate your message and connect with your audience. Animation also gives you creative freedom to tell your story uniquely.
How much does creating animated brand videos cost?
The cost depends on several factors such as animation style, video length, and the level of customization. Generally, simple animations can start at $3,000, while more intricate, custom animations may range from $10,000 to $30,000. A tailored quote is often given based on your specific needs. It’s important to discuss your budget upfront with the studio to get a clear understanding of costs.
How long does it take to produce an animated brand story video?
Production typically takes anywhere from 4 to 8 weeks. This includes scriptwriting, storyboarding, animation, and revisions. The timeline can vary depending on the complexity and the number of revisions you request, but the process is generally efficient with clear communication. Make sure to plan for a little extra time for feedback and adjustments.
How can animated brand videos benefit my business?
Animated brand videos help communicate your brand’s story in a fun, memorable way. They make your message visually appealing, which can lead to higher viewer engagement, greater emotional connection with the audience, and increased social media sharing. These videos can also explain complex ideas simply, boosting customer understanding. As a result, they can also enhance brand recall and drive higher conversion rates.
Why should I choose an animation for my brand story?
Animation offers flexibility in design and creativity, enabling you to bring abstract ideas or futuristic visions to life. It stands out in crowded markets, ensuring your brand’s story is unique and engaging. Additionally, animated videos are highly shareable, increasing the potential to go viral and reach wider audiences. Animation can also help simplify difficult concepts and keep your audience entertained throughout.
