Benefiting from Animated Content is no longer reserved for Saturday morning cartoons or blockbuster movies. In 2025, animation is a strategic communication tool versatile, engaging, and adaptable to nearly any audience or industry. Across sectors, from healthcare to finance, brands are discovering how powerful animated content can be when it comes to explaining complex ideas, improving user experience, and driving results.
Whether it’s a sleek explainer video, a data-driven motion graphic, or a character-driven narrative, animation is helping businesses simplify, humanize, and scale their messages like never before.
So, which industries are leading the charge?
Here’s a look at the top industries benefiting from animated content in 2025—and how they’re using it to transform how they connect with audiences.
1. Healthcare and Medical
The healthcare industry has traditionally struggled with patient communication. Technical jargon, complex procedures, and overwhelming documentation often leave patients confused.
How They’re Using Animation:
- Explainer videos for treatment procedures
- Animated onboarding for new patients or apps
- Medical device training
- Health awareness campaigns
Why It Works:
- Animation simplifies complex medical information
- It provides a calm, non-threatening way to discuss sensitive topics
- Motion graphics help visualize data like symptoms, stats, and outcomes
Example: Hospitals use animated videos to teach kids about upcoming surgeries, making the process less frightening and more approachable.
2. Education and eLearning
Education is one of the most obvious beneficiaries of animated content, and in 2025, this trend is stronger than ever thanks to the continued growth of online learning platforms.
How They’re Using Animation:
- Interactive learning modules
- K–12 educational content
- Corporate training programs
- Tutorials and walkthroughs
Why It Works:
- Animation holds attention better than static text or lectures
- It accommodates diverse learning styles
- It brings abstract concepts to life—especially in science, tech, and math
Example: Platforms like Khan Academy or Coursera now use animated segments to explain concepts such as machine learning, algebra, and biology.
3. Finance and Fintech
Let’s face it—financial services are complex and often intimidating. But animation has proven incredibly effective in helping banks, startups, and fintech companies make their products feel accessible.
How They’re Using Animation:
- Product explainers for apps and services
- Onboarding animations in apps and dashboards
- Security and compliance tutorials
- Social media content that simplifies financial terms
Why It Works:
- Helps demystify financial jargon
- Makes content feel trustworthy and user-friendly
- Enhances brand credibility without overwhelming users
Example: Robo-advisors use animated videos to show how their algorithms invest money, making it feel simple and transparent.
4. SaaS and Technology
SaaS and tech products often deal with invisible processes—cloud computing, APIs, backend automation—that are hard to explain with just screenshots or diagrams.
How They’re Using Animation:
- Product demo videos
- Animated onboarding sequences
- Pitch decks and sales enablement
- Feature release announcements
Why It Works:
- Makes abstract workflows tangible
- Helps reduce churn by teaching users quickly
- Adds visual flair to platforms that are otherwise data-heavy
Example: Startups often launch with a 60–90 second animated explainer to simplify their value proposition and convert leads.
5. Marketing and Advertising
Of course, marketing is one of the most enthusiastic users of animation—especially on social media, where attention spans are short and motion stops the scroll.
How They’re Using Animation:
- Social media ads
- Animated logos
- Story-driven campaigns
- Explainer content for brand missions
Why It Works:
- Animated posts often outperform static content
- Emotion-driven animation builds brand affinity
- Highly adaptable for different platforms (Instagram, TikTok, YouTube)
Example: Brands like Airbnb and Duolingo use character-based animation to build personality and drive brand engagement.
6. Retail and eCommerce
Retailers and eCommerce brands are using animated content to personalize the shopping experience, explain products, and create memorable moments in the buyer journey.
How They’re Using Animation:
- Animated product videos
- Shopping cart or checkout UX animations
- Seasonal promotions or sales campaigns
- Customer onboarding or tutorial content
Why It Works:
- Increases time on site
- Makes browsing feel smoother and more interactive
- Helps convert by explaining features in a fun, digestible way
Example: Clothing brands use short animated videos to showcase outfit pairings, fabric features, or how-to-wear guides.
7. Legal and Compliance
Surprisingly, the legal industry is now benefiting from animated content to educate clients, explain regulations, and humanize complex legal services.
How They’re Using Animation:
- Client onboarding videos
- Policy change explanations
- HR and workplace compliance training
- Cybersecurity and data protection walkthroughs
Why It Works:
- Turns dense, dry topics into understandable content
- Builds trust by being clear and transparent
- Encourages internal engagement with policy changes
Example: Law firms use whiteboard animations to explain legal processes in personal injury or immigration law, improving client understanding.
8. Real Estate and Architecture
3D animation and motion graphics are helping real estate agents, architects, and developers bring spaces to life long before they’re built.
How They’re Using Animation:
- 3D walk-through animations
- Interactive virtual tours
- Project pitch videos
- Explainers for smart home features
Why It Works:
- Helps buyers and stakeholders visualize the end result
- Saves time in the decision-making process
- Adds prestige and polish to listings
Example: Developers pitch new commercial projects using animated aerial views and room-by-room walkthroughs.
9. Healthcare Startups and Digital Health
Beyond traditional healthcare institutions, digital health companies are using animation to educate users about health tech innovations.
How They’re Using Animation:
- App walkthroughs
- Therapeutic guidance animations
- Mental health education videos
- Wearable device explainers
Why It Works:
- Breaks down high-tech concepts like telemedicine or AI diagnostics
- Builds empathy and human connection
- Helps overcome user resistance to new tools
Example: Meditation and mental health apps like Headspace use calming Benefiting from Animated Content to ease users into mindfulness routines.
10. Nonprofits and NGOs
Nonprofits are using animated storytelling to raise awareness, explain causes, and inspire donations or action.
How They’re Using Animation:
- Mission-driven storytelling
- Impact report videos
- Volunteer onboarding
- Fundraising campaigns
Why It Works:
- Connects emotionally without high production costs
- Simplifies global or humanitarian issues
- Helps supporters visualize the change they’re contributing to
Example: Climate change campaigns use animation to show the effects of global warming, deforestation, or plastic pollution.
Why These Industries Are Winning with Animation
What ties these industries together is their need to communicate clearly, emotionally, and efficiently especially in a world where attention is short and competition is fierce.
Animated content offers:
- Scalability (one video can live across platforms)
- Flexibility (tone can be serious, fun, emotional, or technical)
- Accessibility (language barriers are minimized through visuals)
- Cost-effectiveness (especially compared to live-action)
In 2025, animation isn’t just a trend it’s a competitive advantage.
Final Thoughts: The Future of Communication is Animated
As the digital world continues to evolve, so do the ways we communicate. And right now, animation is leading the charge.
From complex healthcare concepts to emotional nonprofit missions, animation is helping brands connect faster, explain better, and engage deeper. It’s no longer a niche creative tool it’s an essential business strategy.
So if your industry is one of those listed above, or even if it’s not, now is the time to explore how Benefiting from Animated Content can move your message forward.
Because in 2025, those who master visual storytelling won’t just keep up.
They’ll stand out.
