Across the globe, businesses have video marketing, and to enhance engagement and enjoyment, A-list celebrities are increasingly investing in animated video marketing. Why is this trend gaining momentum? A staggering 59% of marketers leverage animated explainer videos to promote their products and services.
Currently, video accounts for a remarkable 80% of total consumer traffic, as highlighted by video marketing statistics.
Consider notable examples like Lifebuoy’s memorable Bish Bash Bosh campaign, which features straightforward yet captivating visuals. Similarly, the beloved Cartoon Network commercials showcase a variety of animated characters from their popular series, making these ads ubiquitous across platforms like YouTube, digital billboards, and TV commercials.
Have you ever wondered what sets these animated product marketing videos apart?
From their ability to simplify complex concepts to their engaging storytelling techniques, these animations resonate with audiences on a personal level. They not only capture attention but also foster brand loyalty by creating memorable experiences. As the digital landscape continues to evolve, the role of animation in marketing becomes increasingly vital.
we will delve into the top 14 marketing animation videos utilized by brands that significantly influence our daily lives.
List of Top 14 Marketing Animation Videos
Explore the top 14 marketing animation videos that exemplify creativity and effectiveness in engaging audiences. Each video showcases innovative storytelling and visual appeal, highlighting how animation can enhance brand communication and drive results. From explainer videos to captivating promotions, these standout examples demonstrate the power of animation in modern marketing strategies.
1. Nike:
Imagine a video where the text communicates with you not just through voiceover but through its dynamic movement and shape transformations.
First, observe the ad’s minimalist design. It’s simple, black and white, and exudes sophistication, perfectly reflecting Nike’s brand identity. Notice how this animated product marketing video refrains from prompting viewers to shop for their shoes immediately.
Instead, it aims to establish a connection between Nike shoes and basketball players, subtly suggesting that if you aspire to excel in basketball, Nike shoes are essential. This marketing animation embodies a mature and understated approach. The animation style used here, Kinetic Text, is not only one of the most cost-effective techniques but also relatively easy to produce. You’ll find this method blended with other styles in various campaigns, where animated marketing videos leverage Kinetic Text alongside different animation techniques.
Nike achieved this by using kinetic text in one of their animated marketing campaigns, which reached over 83,000 people on YouTube alone.
2. Slack:
Marketing a soft drink may be straightforward, given its prevalence in our culture, but promoting a tech product through an animated video can seem daunting. However, it can be quite enjoyable. This ad is structured in two segments. The first segment highlights the problem and illustrates how traditional solutions are often time-consuming and challenging to manage.
In the second segment, we see how Slack effectively addresses these issues through its technology, seamlessly connecting users with the relevant features and individuals. While it may not be apparent at first, a key element of this animation is its narrative format, where the speaker engages the viewer by sharing a story.
Finally, this video employs a motion graphics animation style, which utilizes shapes and their transformations to create compelling animated product videos. By presenting a relatable problem and a clear solution, this animation not only captures attention but also leaves a lasting impression. It’s a perfect example of how storytelling can elevate tech marketing, making complex ideas accessible and engaging.
Take a look at Slack’s concise and well-animated marketing video ad, which brought in around 1 million views just on YouTube.
3. Amazon:
Step into the 3D animation videos by taking a look at this Amazon One ad. What are your thoughts? It’s truly inspiring, isn’t it? The 3D animation style effectively showcases the product’s practical applications, allowing viewers to visualize how it can simplify their lives in real-time. Pay attention to the character’s skin tones, which feature various shades achieved through advanced lighting effects that replicate real-life conditions.
Unlike many other advertisements, this one includes a clear call to action, encouraging viewers to sign up for the product. This approach not only highlights the product’s benefits but also fosters a deeper connection with the audience. By using relatable scenarios and lifelike characters, the ad creates an immersive experience that resonates with potential customers. Ultimately, it demonstrates how 3D animation can transform marketing by blending creativity with practicality, making it a powerful tool for driving engagement.
This 3D animation-style ad has surpassed 350,000 views and continues to grow.
4. Samsung:
Until now, we’ve explored brief commercials lasting around one minute. However, this is by no means a limitation. Samsung addresses this challenge by introducing characters, creating a narrative, and captivating the audience through 2D animation.
This particular style of 2D animation is vector-based, utilizing shapes rather than requiring an animator to create each frame individually. This approach significantly reduces both time and resource expenditure. Samsung opted for a more detailed video because this advertisement slightly deviates from their usual focus of marketing smartphones to consumers.
In this instance, they aim to promote phones specifically to businesses and corporate professionals. By focusing on a storyline that resonates with business needs, Samsung effectively showcases the practical applications of its products in a corporate setting. This strategy not only broadens their market reach but also reinforces their commitment to innovation tailored for professional environments. Ultimately, it demonstrates how thoughtful storytelling in animation can create brand messaging and engage a diverse audience.
Samsung created a product animation video that exceeds 2 minutes in length. The challenge lies in keeping it engaging and captivating. This ad has garnered over 11,000 views on YouTube alone.
5. Spotify:
Music streaming powerhouse Spotify chose to introduce its product through an animated video that combines Kinetic Text and 2D animation, accompanied by a lively jazz soundtrack. Rather than delving into complex explanations, the focus is on capturing the vibe and essence of both the video and the app. Viewers are treated to lively characters, dynamic text, and a world that dances to the rhythm.
The energetic animation enhances the sensation of a launch, signaling that something significant is about to transform our lives. Ultimately, the call to action ties everything together seamlessly. Spotify effectively conveys the joy and excitement of discovering new music. This engaging approach not only attracts attention but also invites viewers to immerse themselves in the experience. As the video unfolds, it reinforces the idea that Spotify is not just a service but a gateway to a vibrant musical journey.
In doing so, Spotify positions itself as an essential companion for music lovers, promising a fresh and dynamic way to enjoy their favorite tunes. This clever use of animation and sound creates a lasting impression, encouraging users to join the Spotify community.
This video generated more than 114,000 views in a remarkably short period of time.
6. Coca-Cola:
Soft drink giant Coca-Cola has maintained one of the most consistent marketing strategies over the decades, becoming synonymous with love, community, and care. Take a look at their 2019 Super Bowl commercial here. This ad draws inspiration from Andy Warhol’s famous quote: “A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking.”
Coca-Cola’s marketers created the message of inclusivity by weaving themes of diversity throughout the commercial. It features individuals from various ethnic backgrounds, sexual orientations, and social classes, all coming together on a single platform. This approach was particularly clever, as the Super Bowl audience itself represents a richly diverse demographic. The ad’s design closely aligns with Coca-Cola’s brand colors red and black creating a strong visual connection.
Moreover, animation offers the freedom to explore multiple themes creatively. For instance, transitions like transforming a gorilla into a girl would demand advanced computer-generated graphics if executed in a live-action format. Coca-Cola made a strategic choice to leverage this style of video production for one of its most significant campaigns.
This ad, titled “A Coke is a Coke,” has reached over 20,000 people on YouTube alone, showcasing its popularity and impact.
7. Microsoft:
When it comes to utilizing animated videos for marketing and product promotion, tech giant Microsoft is certainly keeping pace. In 2019, Microsoft revamped its mobile experience design and opted to launch it with a 3D animated product video. What’s remarkable about this ad is its simplicity it features no voiceovers, no text, and no characters, yet it effectively conveys its intended message.
The transformation of designs depicted in the animation illustrates the evolution of the Microsoft mobile experience. Ultimately, instead of a straightforward “Buy New Microsoft Phone Now” call to action, it simply states “Microsoft.” This choice evokes a sense that it’s not Microsoft pushing the sale, but rather the user expressing a desire to purchase. By allowing the visuals to speak for themselves, the ad encourages viewers to engage with the product organically. This innovative approach not only showcases the design’s features but also invites potential customers to envision themselves using the new mobile experience. In doing so, Microsoft effectively creates a connection between the product and the user’s aspirations.
Microsoft transformed its mobile experience with a 3D animated product video design. This video garnered over 650,000 views in a remarkably short time. The 3D animation style employed is typically resource-intensive and time-consuming. The slow frame movements effectively convey the dynamic and flexible features of the new user interface.
8. Hubspot:
Soft drinks, cars, and coffee are great, but have you ever tried to explain complex technical concepts through animated videos? HubSpot is setting the standard for this challenge. In their marketing animation focused on topic clusters related to Search Engine Optimization (SEO), HubSpot created an animated explainer video that effectively clarifies the problem they aim to address and how customers can access their services.
The animation style they employed combines motion graphics, 2D animation, and Kinetic Text. Its effectiveness lies in its straightforward, two-part approach first, identify the problem, and second, offer the solution without any unnecessary detours. This animation style is commonly used for tech products and is relatively easy to produce. All it takes is a skilled team that understands your needs and can develop a concise two-fold strategy.
By leveraging this method, HubSpot not only simplifies complex ideas but also engages viewers, making the content more relatable and easier to digest. This approach not only enhances understanding but also positions HubSpot as a thought leader in the digital marketing space.
It’s no surprise that HubSpot’s animated explainer video has surpassed 400,000 views on YouTube alone. This engaging content effectively showcases their services, attracting viewers and potential customers alike.
9. Intercom:
While apps like Slack enhance internal communication within companies, Intercom specializes in facilitating interactions between businesses and their customers. This can be a delicate balance, as businesses want to maintain a level of separation from their internal discussions while ensuring that external communications remain organized.
However, conveying this concept to viewers can be challenging. Should you rely on a slide presentation or have someone speak directly to the camera? Both options can feel disjointed. That’s where Intercom opted for animated product videos. Following a familiar structure, they first introduce the problem and then present the solution using a 2D animation style.
What sets this ad apart is its incorporation of both real and fictional characters, emphasizing the importance of building strong relationships with customers. Interestingly, this ad runs longer than two minutes, but thanks to effective storytelling techniques, it feels engaging and provides a well-rounded viewing experience. By showcasing relatable scenarios and characters, Intercom captures the audience’s attention while clearly illustrating how their solution enhances customer communication. This strategic approach not only informs viewers but also fosters a deeper connection with the brand.
The Intercom animated product video ad has reached over 450,000 viewers on YouTube alone. Its engaging visuals and informative content effectively highlight the platform’s features, making it a valuable resource for potential customers.
10. Gucci:
While many animation video ads are impressive, Gucci is taking things to the next level. Rather than a traditional advertisement, they’ve introduced an innovative way to market products through animation. Utilizing Augmented Reality (AR), Gucci captures 360-degree footage of their products and leverages Artificial Intelligence technology to create an interactive experience. When a user points their camera at their shoes, the app displays the shoes as if they are being worn by the individual.
This groundbreaking approach allows customers to virtually try on products without ever physically touching them. All of this is made possible through the power of marketing animation. By integrating cutting-edge technology with creative animation, Gucci not only enhances the shopping experience but also engages customers uniquely and memorably. This strategy reflects a broader trend in the fashion industry, where brands are increasingly adopting immersive digital experiences to attract tech-savvy consumers. Ultimately, Gucci is setting a new standard for how luxury brands can leverage animation and technology to redefine customer engagement.
Gucci utilized artificial intelligence technology to create this marketing video ad, which garnered thousands of views in a remarkably short time. This innovative approach showcases the brand’s commitment to embracing cutting-edge trends in the fashion industry.
11. Ahrefs:
Ahrefs’ product focuses on SEO and offers solutions for enhancing the page rankings of your website. In their marketing animation, they employ a motion graphic style, following the familiar structure of introducing a problem and then presenting the solution. What sets this ad apart is that the visuals not only showcase the product but also provide a clear explanation of how it functions and how users can navigate through it.
Picture yourself as someone grappling with poor SEO performance, unsure of how to resolve the issue. This ad effectively breaks down complex concepts into digestible information, making it accessible for both beginners and experienced marketers alike. By illustrating the user journey and the practical benefits of the Ahrefs tool, viewers can easily envision how it will improve their SEO strategy. Ultimately, this approach not only informs but also empowers potential customers to take action and enhance their online presence.
This animated video helps you visualize the problem and offers a solution. This motion graphic animation ad has generated over 72,000 views in a remarkably short time. Its engaging visuals effectively communicate the message, resonating with viewers and encouraging them to take action.
12. Ikea:
If Augmented Reality (AR) didn’t capture your attention, you’re sure to be intrigued by Ikea’s interactive videos. In these videos, viewers can tap on objects to be redirected directly to the product page. While these techniques may not represent unique animation styles, they are effective strategies that can be integrated into your product videos to drive sales and enhance customer satisfaction.
By creating a seamless connection between the video content and the purchasing process, Ikea elevates the shopping experience, making it more engaging and user-friendly. This approach not only showcases their products in a dynamic way but also encourages viewers to take immediate action. Ultimately, implementing interactive elements in your videos can significantly boost customer engagement, turning casual viewers into loyal buyers.
13. Starbucks:
If you were to narrate a story about coffee, how would you approach it? Perhaps you would include images from various locations or have a coffee expert share insights. Starbucks takes a different approach. They animate the journey, infusing it with a personal touch. This ad serves as a marketing response to questions raised by Starbucks’ audience about flavor combinations.
The 2D animation style allows for a vibrant exploration of colors, settings, and props without incurring extra costs or effort. Music also plays a significant role in this ad. The calm and soothing soundtrack adds a personal dimension to the narrative, reinforcing the brand’s desired association with a warm, homely atmosphere.
By intertwining storytelling with stunning visuals, Starbucks creates an emotional connection with viewers, inviting them to experience the journey of coffee uniquely. This strategy not only educates customers about the product but also deepens their appreciation for the artistry behind each cup. Ultimately, Starbucks’ innovative use of animation sets a compelling standard for how brands can convey their message while fostering a sense of community among coffee lovers.
The response is an impactful ad that resonates with the audience on a personal level. This ad has reached over 47,000 viewers on YouTube alone. Its emotional appeal effectively captures attention and encourages engagement, making it a standout in the marketing landscape.
14. Honda:
Next, let’s explore another captivating animation style stop-motion animation. Marketing products through animated videos don’t always have to focus solely on direct sales. Creative concepts can bring ideas to life, just like this innovative ad from Honda. In this commercial, Honda reflects on its evolution over the decades. Take a moment to appreciate this unique approach to animated product marketing.
Pretty impressive, right?
Now, let’s discuss the concept behind it. Why did they choose paper for the stop-motion animation? At Honda, every new design, product idea, and innovative approach begins with a paper sketch, so it makes sense they would use this medium in their marketing video. This strategy fosters a personal connection with the audience and provides insight into the company’s creative process, ultimately making a more significant impact. By highlighting their roots, Honda not only showcases their rich history but also reinforces their commitment to innovation and creativity.
This animation style requires a highly skilled team and is often time-consuming, as each frame needs to be carefully designed and captured individually. However, it’s worth the time and effort, as Honda’s ad brought in over 10 million views on YouTube alone.
How Do Marketing Videos Work?
Marketing videos serve as a powerful tool for promoting brands and sharing information. Video marketing focuses on utilizing video content to engage and inform your target audience about your brand and its offerings. These videos can manifest in different formats, including advertisements, animated explainer videos, product demonstrations, how-to videos, and customer testimonials. Each format aims to captivate viewers, deliver essential messages, and prompt specific actions.
With the rise of digital media consumption, businesses can no longer afford to overlook the importance of video in their marketing strategies. Engaging video content not only enhances user experience but also boosts SEO rankings, driving organic traffic to your website. Furthermore, when strategically integrated into social media campaigns, these videos can foster community engagement and brand loyalty. By investing in quality video marketing, you set the stage for meaningful connections with your audience that translate into increased sales and brand growth.
Benefits of Using Animated Promotional Videos
Animated promotional videos are a powerful tool in marketing, offering numerous advantages that enhance brand communication and audience engagement. Their visual appeal and dynamic storytelling capture viewers’ attention while simplifying complex concepts for better understanding. Additionally, animated videos are cost-effective and efficient, allowing for easy modifications and revisions. With their engaging format, they also foster higher retention rates and are highly shareable across digital platforms, making them an effective choice for businesses looking to expand their reach and impact.
| Key Benefits of Animated Promotional Videos | Description |
|---|---|
| Enhanced Engagement | Animated videos are visually appealing and utilize dynamic storytelling, featuring colorful graphics, relatable characters, and imaginative scenarios to captivate viewers’ attention. |
| Simplified Complex Ideas | They simplify intricate concepts through visuals, breaking them down into easily digestible segments, allowing viewers to grasp the message without confusion. |
| Cost-Efficiency | Animated videos are generally more cost-effective than live-action productions, requiring fewer resources such as actors and sets. Revisions can be made easily, reducing post-production costs. |
| Higher Retention | Combining visual and auditory elements enhances information retention. Studies indicate that viewers remember more when information is presented through video or audio. |
| Sharable Content | Their entertaining and concise nature makes animated videos highly shareable on platforms like YouTube and Facebook, increasing the likelihood of going viral. |
Final Thoughts
Discover 14 of the most captivating and expertly created marketing animation product videos, designed to create your brand. What’s on your mind? Are you a marketer aiming to launch the next big campaign but struggling to find the right team or service provider?
Creating a compelling, industry-standard animated promotional video is no small task. Before delivering a powerful piece of content, it’s essential to choose a partner who listens to your needs, understands your target audience, and aligns with your vision. Our studio focuses on turning your ideas into visually stunning stories that resonate with your audience. Every brand has a unique voice, and our team is dedicated to bringing that voice to life through high-quality animation.
With our expertise, we ensure that your promotional videos not only look great but also connect emotionally with viewers, driving engagement and results. Trust us to deliver content that speaks directly to your market, leaving a lasting impression.
Frequently Asked Questions (FAQ’s)
How Much Do Animated Marketing Videos Cost?
The cost of animated marketing videos can vary widely depending on several factors, including the length of the video, the complexity of the animation, the style of animation (2D, 3D, motion graphics, etc.), and the level of customization required. On average, businesses can expect to pay anywhere from $1,000 to $30,000 or more for professionally produced animated videos. Simple animations might start around $1,000, while more intricate projects with custom illustrations, voiceovers, and sound design can reach higher price points. It’s essential to consider your specific goals and budget when determining the right investment for your animated marketing video.
Is Animation Part of Digital Marketing?
Yes, animation plays a significant role in digital marketing. Animated videos can enhance engagement, convey complex ideas simply, and attract attention in crowded online spaces. They are effective tools for storytelling, brand promotion, product demonstrations, and social media content. Animation also lends itself well to various platforms, making it versatile for email marketing, websites, and social media advertising. By incorporating animated content into your digital marketing strategy, you can enhance your brand’s visibility and connection with your audience.
Why Do I Need Professional Services for My Animated Marketing Video Needs?
Investing in professional services for your animated marketing videos offers several advantages:
- Quality and Expertise: Professional animators possess the skills and experience necessary to create high-quality videos that effectively communicate your message. They understand the nuances of animation techniques and storytelling that can elevate your content.
- Tailored Solutions: A professional service can provide customized solutions that align with your brand identity and marketing goals. They can work with you to develop a unique concept that resonates with your target audience.
- Time Efficiency: Creating animation can be time-consuming. Professional studios streamline the production process, allowing you to focus on other aspects of your business while they handle the technical details.
- Strategic Insights: Experienced animators often have knowledge of marketing strategies and can provide valuable insights into what works best for your audience, ensuring your video is not just visually appealing but also effective in achieving your marketing objectives.
How Long Should My Animated Marketing Video Be?
The ideal length for an animated marketing video typically ranges from 30 seconds to 2 minutes. Shorter videos are often more effective for capturing attention on social media platforms, while slightly longer videos may be suitable for websites or detailed explanations. It’s essential to focus on delivering your message clearly and concisely, keeping your audience engaged throughout.
What Types of Animation Are Best for Marketing Videos?
Several types of animation can be effective for marketing videos, including:
- 2D Animation: Great for storytelling and character-driven narratives. It’s versatile and cost-effective.
- 3D Animation: Offers a more realistic look and can be ideal for showcasing products in detail.
- Motion Graphics: Perfect for explaining complex concepts or data-driven content through dynamic visuals.
- Whiteboard Animation: Engaging and often used for educational or explainer videos, making the content feel more personal and direct.
