21 Outstanding and Best SaaS Product Videos and Animations: Exceptional Explainer Examples for Creative Inspiration
2D and 3D animated content is a powerful tool to capture attention and engage users effectively. Incorporating animation is essential if you want to promote your product through social media, websites, or news platforms. While some products, like food or books, might not require heavy online visibility or animation in their marketing strategy, cloud-based digital products demand a different approach. For SaaS companies, explainer videos are crucial for effectively communicating with your audience. In this post, our team highlights top SaaS explainer videos from our portfolio and standout examples we’ve encountered to demonstrate why animated explainer videos outperform other marketing techniques for SaaS. With clear visuals and engaging storytelling, animated content simplifies complex ideas, making them more relatable. Whether you’re showcasing a product feature or a service benefit, these videos deliver information in an easily digestible format, leading to better user engagement and retention. What is SaaS explainer video production? SaaS explainer video production allows companies in this niche to create visually appealing ads that effectively communicate their product’s value to potential customers and highlight its key benefits. Traditional advertising methods often fall short for SaaS (Software as a Service) companies due to the digital and intangible nature of their offerings. That’s where video marketing shines. It provides the perfect platform to showcase SaaS products in a more detailed and engaging way using high-quality SaaS product videos to demonstrate their functionality and advantages. Through these videos, complex ideas are simplified, helping customers understand how SaaS solutions meet their needs. Video marketing not only makes it easier to explain complex SaaS features but also boosts engagement by using compelling visuals and storytelling. SaaS explainer videos bridge the gap between a product’s technical aspects and user experience, making them more relatable and memorable. This approach leads to higher conversion rates, as customers can easily see how the product fits into their workflow. Plus, the flexibility of video allows for distribution across multiple channels, maximizing reach and impact. Benefits of SaaS Explainer Videos SaaS explainer videos offer advantages for your business. Here are some key benefits: Best Practices for Creating Effective SaaS Explainer Videos SaaS revolves around selling products that buyers cannot see or touch. For users to make informed purchase decisions regarding your SaaS offerings, several critical elements must be addressed explaining the problems your product or service solves, detailing how it achieves this, and providing concrete evidence that your solution can genuinely enhance the user’s life. In 2024, animated content remains the most effective tool for quickly and clearly conveying messages to your audience, ensuring they remember your business’s core message and prompting them to take the desired action. Moreover, multimedia content is significantly more expressive than plain text, allowing you to tap into emotions to influence user behavior. In this article, we’ve compiled a list of best practices for SaaS explainer videos, along with insights into why these examples stand out. Use this collection of exemplary SaaS demo videos as inspiration for your future campaigns and as a source of creative ideas to create your marketing efforts. By showcasing real-world applications and success stories, these videos help potential customers visualize how your solution fits into their lives. Additionally, incorporating engaging visuals and concise messaging keeps the audience’s attention, making complex concepts more digestible. Remember, the goal is not just to inform but to inspire action, and well-created explainer videos can bridge that gap effectively. So, leverage these best practices to enhance your SaaS marketing strategy and drive greater user engagement. 1. Dropbox — SaaS Explainer Video: This 2D animated video effectively communicates how Dropbox functions in just one minute. Despite the absence of text, the explainer video for this SaaS product makes its key points memorable and easy to grasp. The creators achieve this impact through engaging visual storytelling paired with a voiceover. Additionally, the animation utilizes Dropbox’s corporate colors and design, ensuring that the product remains distinct from its competitors. The seamless integration of visuals and audio not only captures the viewer’s attention but also enhances retention. This approach makes complex concepts accessible to a broad audience, from tech-savvy users to those less familiar with cloud storage. The animation flows smoothly, guiding viewers through Dropbox’s features and benefits without overwhelming them. Overall, this explainer video exemplifies how effective storytelling can simplify technology, making it relatable and engaging for everyone. 2. Grammarly — SaaS Animation: This is yet another instance of SaaS promotional videos featuring actors. Although it lacks a voiceover, the video is packed with text. This approach is entirely justified as it effectively showcases the product’s interface while communicating its mission to assist users in finding the right words. The straightforward and engaging storytelling allows viewers to connect with the characters, fostering empathy for the brand. The dynamic visuals capture the essence of the user experience, making the software feel relatable and accessible. Each scene highlights key features that resonate with potential customers, illustrating how the product meets their needs. By creating a narrative that mirrors the audience’s journey, the video builds trust and invites users to explore the platform further. Overall, this promotional strategy effectively blends informative content with engaging storytelling, making it a standout in the SaaS landscape. 3. Google Calendar — SaaS Explainer Video Production Example: Google consistently releases a new SaaS product explainer video nearly every month (you can find them here: [Google YouTube Channel](https://www.youtube.com/channel/UCK8sQmJBp8GCxrOtXWBpyEA, 2024)), but this heartfelt video from over five years ago remains a classic in its field. It showcases the Google Calendar interface alongside humorous real-life scenarios where this tool proves invaluable. The voiceover intentionally avoids naming or describing these situations, encouraging viewers to pay close attention to the visuals unfolding on the screen. The clever integration of relatable situations makes the product feel essential in everyday life, enhancing viewer engagement. Each scene illustrates how Google Calendar can simplify scheduling and organization, resonating with a wide audience. The lively animations and vibrant colors further draw in viewers, making the experience enjoyable and memorable. By focusing on visual storytelling, the video
