The Complete Guide to Explainer Video Production Costs
What’s the Cost of an Explainer Video? Determining the cost of an explainer video isn’t straightforward. The price can vary significantly based on a range of factors such as the complexity of the video, the experience of the video maker, and the specific requirements of your project. It also depends on whether you opt for a high-quality, fully customized video or a more basic one. To give you a clearer picture of explainer video pricing, we carried out an in-depth survey, evaluating the rates and work of over 50 explainer video agencies, 30 freelancers, 12 online video-making tools, and 30 marketing agencies. In our analysis, we paid special attention to: And guess what? We uncovered some fascinating insights. Do you want to know all the details about these discoveries? Keep reading this blog to uncover the surprising trends and key takeaways from our research. You might find something that changes the way you think about video production costs. Explainer Video Cost Breakdown The cost of an explainer video can vary, and it’s important to understand how it’s broken down. The cost is typically divided into four main stages: pre-production, production, post-production, and additional expenses. Each stage, from concept development and scripting to animation, voiceover, and final editing, contributes to the overall cost of the video. Cost Category Details Pre-Production Costs Concept Development Brainstorming, research, and creativity to develop the concept and script for the video. Storyboarding Creating a visual storyboard outlining scenes, transitions, and actions in the video. Voiceover Script Developing a script specifically for the voiceover narration. Production Costs Animation or Filming Creating the video content, whether animated, filmed live-action, or a combination of both. Character Design and Development Designing and creating characters that appear in the video. Asset Creation Creating or sourcing additional visual elements, backgrounds, props, or illustrations. Music and Sound Effects Licensing or creating original music and sound effects to complement the video. Voiceover Recording Hiring professional voiceover artists and recording their narration for the video. Post-Production Costs Video Editing Assembling and arranging video footage or animation, including transitions, effects, and graphics. Sound Editing and Mixing Enhancing audio quality, adjusting volume levels, and balancing music, voiceover, and sound effects. Revisions and Changes Incorporating feedback and making revisions to the video content, visuals, or audio. Additional Costs Licensing and Copyright Acquiring necessary licenses for music, stock footage, or visual assets used in the video. Hiring a Professional vs. DIY Considering the cost of hiring professionals for high-quality animation vs. doing it yourself. A Complete, In-Depth Overview: How Much Does An Explainer Video Cost? When it comes to determining the cost of an explainer video, you have four main options to consider. Each path offers different pricing ranges and levels of service, allowing you to choose the one that best fits your budget and project needs. 1. Online Video Makers: This is one of the most affordable options available. Online platforms that offer video-making tools typically cost anywhere from $50 to $500. These tools are user-friendly, and designed for those who want to create their explainer videos quickly and with minimal effort. However, keep in mind that while the cost is low, the quality and customization might be limited compared to other options. 2. Freelancers: If you’re looking for more flexibility and a personal touch, hiring a freelancer might be the right choice. Freelancer rates can vary widely based on their experience, expertise, and the complexity of the project. The price range for freelancers can fall anywhere between $500 and $5,000, depending on factors such as video length, style, and content customization. With freelancers, you can often get more tailored solutions than with online video makers, but the variability in pricing can make it tricky to estimate your total cost upfront. 3. Explainer Video Companies: For a well-rounded, professional video, we highly recommend hiring an explainer video company. This option typically costs between $2,000 and $5,000 for a complete video production. This price range generally includes a full-service approach, from concept and scripting to animation and final edits. By hiring a specialized video production company, you can expect high-quality production, custom visuals, and a more refined result. You also gain access to a team of professionals who will handle all the creative and technical aspects, ensuring the final product aligns with your brand and message. 4. Marketing Agencies: If you have a significantly larger budget and are looking for a complete marketing strategy along with your explainer video, a marketing agency might be your choice. However, be prepared for a steep price tag, ranging from $15,000 to $100,000. This option includes not only the creation of your explainer video but also strategic input, branding, marketing, and a highly polished video designed for maximum impact. Marketing agencies typically offer a full-service approach, making them ideal for large companies or high-budget projects that require top-tier results. So, which option should you choose? The decision ultimately depends on your budget, project requirements, and the level of customization and quality you’re aiming for. Each option comes with its own pros and cons, so take your time to evaluate which one suits your needs best. However, before you rush into a decision, it’s essential to fully understand the implications of each option. Keep reading our blog to gain deeper insights into the different pricing models for explainer videos. We’ll help you navigate the cost structures and make an informed decision that’s right for you and your business. How to Find the Right Cost of an Explainer Video for Your Business Needs When it comes to video production, asking about the cost upfront is crucial. Why? Because, let’s face it, everyone is protective of their hard-earned money. But here’s the thing: the cost of an explainer video isn’t straightforward. There are numerous factors involved in determining the final price. This may seem like I’m avoiding the question, but trust me, I’m not trying to hide anything. Stick with me for a moment. If you were to ask, “How much does an explainer video