The Importance of Explainer Videos in the SaaS Industry:
In 2025, attention spans are shorter, and competition in the SaaS (Software as a Service) industry is more fierce than ever. To stand out and connect with potential customers, businesses are turning to animated videos as a powerful communication tool. A well-executed SaaS Explainer Video Guide can help companies simplify complex solutions, build trust, and convert viewers into paying customers.
This comprehensive guide will walk you through How to Create SaaS Explainer Videos, develop an effective SaaS Video Marketing Strategy, and understand the SaaS Explainer Video Best Practices that ensure your content is engaging and effective. We’ll also showcase examples of the Best Explainer Videos for SaaS and explore how to Increase Conversions with SaaS Videos.
1. Why SaaS Companies Need Explainer Videos in 2025
SaaS products often deal with abstract, technical, or complex topics that can be difficult for the average consumer to understand. This is where Animated Explainer Videos for SaaS come in. These videos offer a concise, visual, and emotionally engaging format to explain a product’s value proposition.
Key Benefits of Explainer Videos for SaaS:
✔ Simplify Complex Information
✔ Boost Engagement and Retention
✔ Increase Brand Awareness
✔ Improve Conversion Rates
✔ Support SEO and Website Performance
Explainer videos are no longer a nice-to-have—they’re a necessity in a modern SaaS Video Marketing Strategy.
2. SaaS Explainer Video Guide: Step-by-Step Process
Creating a high-quality explainer video isn’t just about animation. It’s about telling a compelling story that aligns with your brand and speaks directly to your audience. This SaaS Explainer Video Guide breaks down the creation process into actionable steps.
Step 1: Define Your Goal
✔ What action do you want viewers to take? Sign up, subscribe, learn more?
✔ Define your video’s key performance indicators (KPIs).
✔ Keep your CTA (Call-To-Action) clear and concise.
Step 2: Understand Your Audience
✔ Identify your buyer persona.
✔ Address their pain points and expectations.
✔ Tailor your tone and messaging accordingly.
Step 3: Develop the Script
✔ Start with a hook to grab attention in the first 5 seconds.
✔ Explain the problem and introduce your solution.
✔ Show how your product works (without too much jargon).
✔ Add social proof or testimonials.
✔ End with a strong CTA.
Step 4: Choose the Animation Style
✔ 2D Animation
✔ Motion Graphics
✔ Whiteboard Style
✔ 3D Animation
Animated Explainer Videos for SaaS often use motion graphics to visually demonstrate app interfaces and user flows.
Step 5: Voiceover and Sound Design
✔ Choose a professional voice actor that fits your brand.
✔ Use background music that supports the tone.
✔ Include sound effects for interaction cues.
Step 6: Production & Editing
✔ Use animation tools like After Effects, Vyond, or Blender.
✔ Keep branding consistent with colors, fonts, and logo.
✔ Optimize the video length (60–90 seconds is ideal).
Step 7: Launch and Promote
✔ Host it on your homepage or landing page.
✔ Share it on social media and email campaigns.
✔ Use it in onboarding sequences and sales presentations.
This structured Step-by-Step SaaS Explainer Video Guide ensures your final product aligns with your business objectives and user needs.
3. How to Create SaaS Explainer Videos That Convert
Creating a video that just looks good isn’t enough. You need content that converts. Here’s How to Create SaaS Explainer Videos that truly move the needle:
✔ Focus on Benefits, Not Features People care about how your product helps them—not just what it does.
✔ Keep It Short and Simple Aim for 60–90 seconds. Attention drops after the 1-minute mark.
✔ Use a Clear Visual Hierarchy Guide viewers’ eyes to the most important information.
✔ Include a Strong Hook The first 5 seconds determine whether someone will keep watching.
✔ Incorporate Testimonials or Case Studies Build trust and authority with real-world use cases.
✔ End with a Direct CTA Make it clear what you want the viewer to do next.
If you master these elements, your video becomes a sales tool that can work 24/7.
4. SaaS Explainer Video Best Practices in 2025
The digital landscape is constantly evolving. Here are the latest SaaS Explainer Video Best Practices for success in 2025:
✔ Mobile-Optimized Videos Ensure your video plays perfectly on mobile devices.
✔ Personalization Adapt your videos for different audience segments using dynamic video tools.
✔ Closed Captions and Accessibility Make your video accessible to all users, including the hearing-impaired.
✔ Localization Offer translated versions for different regions to expand your global reach.
✔ SEO-Friendly Metadata Include keywords in the title, description, and tags for better discoverability.
✔ A/B Testing Test different versions of your video (voiceovers, scripts, CTAs) to find what performs best.
Implementing these tips will elevate your video performance across platforms and user demographics.
5. Best Explainer Videos for SaaS: Examples to Inspire You
To get a clearer idea of what works, let’s examine some of the Best Explainer Videos for SaaS companies:
Dropbox
One of the earliest examples of a simple yet effective SaaS explainer. It clearly communicated the cloud storage concept using simple visuals and storytelling.
Slack
Their explainer video highlights collaboration benefits with clean motion graphics and a conversational tone.
Notion
Uses a stylish, minimalist animation that reflects the brand. It focuses on real-world use cases and productivity improvements.
HubSpot CRM
Features animated UI walkthroughs, demonstrating how easy it is to manage customers and leads.
These videos exemplify best-in-class practices for clarity, engagement, and conversion.
6. Increase Conversions with SaaS Videos
If you’re aiming to Increase Conversions with SaaS Videos, here’s how to make it happen:
✔ Place Videos Above the Fold Position your explainer video at the top of your landing page.
✔ Use Video in Email Marketing Including videos in emails can boost CTR by up to 300%.
✔ Add a CTA Overlay or End Card Give viewers a way to act immediately after watching.
✔ Use Retargeting Ads with Video Re-engage visitors who didn’t convert the first time.
✔ Integrate Videos into Sales Funnels Use different videos at each stage of the funnel (awareness, consideration, decision).
Following these tactics ensures your explainer video does more than just educate—it persuades.
7. Engaging SaaS Video Content for Every Stage of the Funnel
Engaging SaaS Video Content should target users at various stages of the customer journey:
Top of Funnel (TOFU): Awareness Stage
✔ Brand Story Videos
✔ Problem-Highlighting Explainers
✔ Social Media Teasers
Middle of Funnel (MOFU): Consideration Stage
✔ Product Demos
✔ Use Case Scenarios
✔ Customer Testimonials
Bottom of Funnel (BOFU): Decision Stage
✔ Onboarding Guides
✔ Pricing and Comparison Videos
✔ Personalized Sales Videos
By tailoring your video content to each stage, you keep prospects engaged and informed.
8. SaaS Video Marketing Strategy: Distribution & Promotion
Creating a great video is just one part of the equation. Here’s how to implement an effective SaaS Video Marketing Strategy:
✔ Website Integration Use your explainer video on homepages, landing pages, and product pages.
✔ Email Campaigns Embed your video or add a thumbnail linked to a landing page.
✔ Social Media Advertising Run video ads on LinkedIn, Facebook, YouTube, and Instagram.
✔ YouTube SEO Optimize titles, descriptions, and thumbnails to drive organic traffic.
✔ Webinars & Virtual Events Use your explainer video as part of a presentation or workshop.
✔ Sales Enablement Tools Equip your sales team with explainer videos for outreach and follow-ups.
These distribution methods ensure that your explainer video reaches the right audience at the right time.
9. Tools for Creating Animated Explainer Videos for SaaS
You don’t need a massive studio to create professional videos. Here are some top tools for Animated Explainer Videos for SaaS in 2025:
✔ Vyond: Great for creating animated characters and scenes.
✔ Animaker: Ideal for beginners with a drag-and-drop interface.
✔ Moovly: Good for business-centric animations and templates.
✔ Adobe After Effects: Best for high-quality custom motion graphics.
✔ Powtoon: User-friendly platform for SaaS-focused video templates.
✔ Renderforest: Offers cloud-based animation tools for startups and SMEs.
These tools help streamline the creation process without compromising quality.
Final Thoughts:
The Power of Explainer Videos in SaaS Marketing
In 2025, investing in a compelling explainer video is one of the smartest marketing decisions a SaaS company can make. A well-crafted SaaS Explainer Video Guide helps potential customers quickly understand your product, builds trust, and drives meaningful action.
From understanding How to Create SaaS Explainer Videos, developing an effective SaaS Video Marketing Strategy, implementing SaaS Explainer Video Best Practices, to showcasing Engaging SaaS Video Content, the key is to focus on delivering value in an engaging, simple, and visually appealing format.
Remember, in a market filled with noise, the SaaS companies that tell their story clearly and memorably will win.
Frequently Asked Questions (FAQ’s)
How Long Should a SaaS Explainer Video Be?
Determining the ideal length for a SaaS explainer video is a critical step in the production process, as it significantly impacts viewer engagement and information retention. Generally, SaaS explainer video ranges from 30 seconds to 2 minutes. However, several factors influence the optimal duration for your video.
- The complexity of the Product: The complexity of your SaaS product plays a significant role in deciding the length of the explainer video. If your software solution is straightforward to understand, a concise video of about 30 to 60 seconds can effectively capture attention while delivering the key message quickly.
- Audience Attention Span: In today’s fast-paced digital environment, audiences tend to have shorter attention spans, often preferring quick, digestible content. Research indicates that videos around 1 minute in length tend to retain viewer interest more effectively than longer formats.
- Purpose and Goals of the Video: The purpose of your explainer video also influences its length. If your primary goal is to create brand awareness or generate interest, a shorter video can serve as a teaser that encourages viewers to explore more about your product.
- Viewer Experience: Consider how the video fits into the overall customer journey. For instance, a short explainer video might work well on social media platforms or landing pages, where viewers quickly scroll through content.
What Makes a Good SaaS Explainer Video?
A good SaaS explainer video possesses several key elements:
- Clarity: The message should be straightforward, avoiding jargon and technical language that could confuse viewers.
- Engaging Storytelling: A compelling narrative that resonates with the target audience can enhance viewer engagement.
- Strong Visuals: High-quality animations or graphics that align with the brand can attract attention and aid comprehension.
- Clear Call to Action (CTA): Encouraging viewers to take the next step whether it’s signing up for a trial, visiting a website, or contacting sales is crucial for conversion.
- Concise Length: Keeping the video short and to the point helps maintain audience interest and increases the likelihood of the message being retained.
How Do the Best SaaS Explainers Work?
The best SaaS explainer videos work by:
- Identifying the Problem: They start by presenting a relatable problem that the audience faces, capturing their attention.
- Introducing the Solution: The video then showcases the SaaS product as a solution, highlighting its unique features and benefits.
- Demonstrating Functionality: Effective videos often include a quick demonstration of the software in action, allowing viewers to visualize its use in real-world scenarios.
- Using Testimonials or Case Studies: Incorporating social proof through testimonials or case studies can build trust and credibility, showing how the product has benefited others.
How to Prepare for Your Own SaaS Explainer Video?
To prepare for your own SaaS explainer video, consider the following steps:
- Define Your Goals: Determine the primary objective of the video, such as increasing sign-ups, educating users, or promoting a new feature.
- Know Your Audience: Research your target audience to understand their needs, pain points, and how they prefer to consume content.
- Craft a Compelling Script: Write a concise script that focuses on the problem, solution, and a clear CTA. Ensure the tone matches your brand’s voice.
- Plan Visual Elements: Decide on the style of visuals animations, live-action, or a combination, and create a storyboard to outline the flow of the video.
- Choose the Right Team: If you’re not producing the video in-house, find a reliable production team or agency with experience in creating SaaS explainer videos to ensure a professional outcome.
What Are Some Common Mistakes to Avoid When Creating SaaS Explainer Videos?
Some common mistakes explainer videos to avoid include the:
- Overloading the video with information, making it overwhelming.
- Neglecting the importance of a strong script and narrative structure.
- Using low-quality visuals or audio can undermine credibility.
- Forgetting to include a clear call to action.
