Explainer videos are here to stay. everyone is using them startups, established businesses, mom-and-pop shops, NGOs, government institutions, giant corporations, and top brands. If you’ve somehow missed this animation-driven marketing revolution, an explainer video is a short, engaging video that typically simplifies a message or showcases a product or service through animation. Often called simply an “explainer,” it has become a powerful tool in video marketing strategies, helping countless businesses connect with their audiences.
These videos break down complex ideas into easily digestible visuals, making them perfect for capturing attention in a fast-paced digital world. They can boost conversions, improve brand recall, and keep viewers engaged longer than traditional content. Whether it’s a sleek 2D animation, a whiteboard sketch, or a dynamic motion graphics clip, explainer videos come in various styles to suit different needs. The key is to keep them concise, visually appealing, and storytelling-driven for maximum impact.
These explainer videos share similarities with product video production techniques, focusing on clear messaging and audience engagement. They combine compelling storytelling with visuals to simplify complex ideas and make information more accessible. Whether used for brand awareness, product demos, or educational content, explainer videos are a game-changer in digital marketing.
What is an explainer video?
An explainer video is a short video that effectively explains how something works, making complex concepts into easy-to-understand visuals for its target audience. These videos are commonly used in marketing to highlight the benefits of a product or service and demonstrate how they function.
Explainer videos are frequently shared on platforms such as YouTube and social media. However, they can also be strategically placed on your website’s homepage or product page to engage visitors and provide valuable information. With their engaging format, explainer videos help increase brand awareness and drive conversions by simplifying key messages. By using animations or live-action footage, these videos make complex ideas more accessible and memorable.
Types of Explainer Videos
The four most common types of explainer videos are:
- Live-action
- Animated
- Whiteboard
- Screencast
Live-action explainer videos feature real people and non-animated visuals. They are best suited for businesses that sell physical products or provide people-focused services. Animated explainer videos use animation to simplify the explanation of intangible products or services, such as software, by visualizing complex concepts.
Whiteboard explainer videos are a type of animated video where the illustrations appear as if they are hand-drawn on a whiteboard, offering a more personal and creative approach to storytelling. Screencast videos are a budget-friendly option that involves screen recordings, typically showing how users interact with a product or service online, making them ideal for demonstrating online processes or software.
35 Best Animated Explainer Video Examples
Here are 35 excellent animated explainer video examples that can inspire your own content:
1. Google’s “Google for Work” – Animation Magic Meets Brand Identity:
Explainer Type: Animation – Motion Graphics
Google dominates the explainer video landscape, consistently producing examples like the “Google for Work” video. This animated gem harnesses Google’s signature colors and a conversational voiceover to create audiences. Instead of characters, dynamic motion graphics bring objects to life, perfectly synchronizing with the narration. This technique highlights how explainer videos can create businesses and marketing efforts showcasing products effectively, engaging viewers, and strengthening brand identity. By simplifying complex ideas, motion graphics make information more digestible. The fluid transitions keep viewers hooked, ensuring the message is clear and memorable. This style is a powerful tool for brands looking to leave a lasting impact.
2. TOMS’ Story – Emotionally Captivating with Stunning Visuals:
Explainer Type: Animation – 2D Character Animation
TOMS’ explainer video, “The TOMS Story,” shines as one of the best examples in the genre, blending an emotional narrative with breathtaking visuals. This video takes viewers on a beautiful, journey, evoking deep emotions and building a strong connection with the brand. The distinctive, painting-like illustrations combined with fluid animation and sincere narration create a memorable and impactful experience. Serving as a perfect example of how to craft an explainer video that goes beyond simply delivering information, it connects with audiences on a personal level through captivating storytelling and remarkable visual design. The video emphasizes TOMS’ mission, showcasing how every purchase helps others, further improving the emotional bond with the brand. The combination of artful animation and purposeful storytelling makes it an inspiring example for any company looking to make an emotional connection with its audience. It also demonstrates how powerful visual storytelling can turn a simple concept into a deeply resonant message.
3. Amazon’s Smart Home – Captivating Simplicity:
Explainer Type: Animation – 2D Character Animation
Amazon’s Smart Home explainer video is a prime example of narrative precision and brand consistency, making it one of the best in the genre. The soothing voice, reminiscent of Alexa’s tone, creates an immediate connection with viewers, reinforcing the brand’s identity. The sleek, minimalistic scenes, paired with a subtle color palette that evokes the brand, foster a calming and welcoming atmosphere. Character expressions are understated yet impactful, while thin-line illustrations with a grainy texture and shadows add a layer. This video highlights the importance of creating explainer videos with attention to detail and a deep understanding of your audience, delivering a clear and engaging message. The smart integration of brand elements with animation ensures that viewers not only understand the product but also feel a personal connection to it. The simplicity of the design mirrors the ease of use of the product, reinforcing its user-friendly appeal. Overall, this explainer video is a masterclass in aligning visual storytelling with brand ethos.
4. Facebook’s Brand Story – Pushing Boundaries for Clarity & Connection:
Explainer Type: Animation – Character Animation
Facebook challenges the conventional use of rigid brand colors in explainer videos with their creating examples. This video stands out by embodying best practices featuring a clear, conversational narrative, strategically placed interface scenes, and a visually striking design that includes unique colors and characters. The flawless animation further enhances the experience, making it both dynamic and engaging. While it steps away from traditional color palettes, the video still maintains a strong brand identity through other visual elements. This example serves as an inspiring reference for those uncertain about their explainer video style, showing how to prioritize clarity, connection, and storytelling even while pushing creative boundaries. It also suggests incorporating interactive elements to elevate viewer engagement and create a deeper connection with the audience. The blend of creativity and strategy makes this video a standout example of modern storytelling in the digital age. It proves that breaking away from norms doesn’t mean sacrificing clarity rather, it can offer new, exciting ways to connect with viewers. As a result, it’s a brilliant showcase of how bold choices can enhance rather than diminish brand messaging.
5. Alibaba Group’s “Cainiao Logistics” – Bridging the Gap through 3D Metaphors:
Explainer Type: Animation – 3D Animation
Alibaba Group’s “How Cainiao Logistics Delivers” explainer video expertly uses 3D animation and metaphorical town/rural landscapes to demystify its complex logistics system, highlighting its reach and efficiency. This approach strategically targets a segmented audience by incorporating relatable visuals that appeal to both urban and rural viewers. By illustrating the connection between urban and rural areas, the video simplifies the intricate workings of logistics operations while ensuring its message resonates with diverse demographics. Serving as a model for explainer videos targeting segmented audiences, it shows how creative metaphors and accessible visuals can make complicated concepts easily understandable for various viewer groups. The video also highlights how thoughtful visual storytelling can create an emotional connection, making complex systems feel more tangible and relatable. Its use of relatable imagery and clear narrative structure proves that even technical subjects can be presented creatively and engagingly. This video is an excellent example of how to take a concept and transform it into an engaging and informative experience that appeals to a wide audience.
6. Nike Yoga – Live-Action Spectacle Captures Movement:
Explainer Type: Animation – Live Action & 2D Animation
Nike’s “Yoga” explainer video pushes the boundaries of live-action by combining celebrity cameos with dynamic motion graphics to deliver a wordless yet compelling demonstration of yoga’s benefits. This visually striking piece goes beyond traditional live-action, conveying the product’s value and impact without relying on narration. By using seamless integration of live-action footage and 2D animation, the video captures the essence of yoga in a way that resonates deeply with viewers. This innovative blend of styles sets it apart as one of the top explainer videos of 2025, showcasing the power of creative execution and visual storytelling to make a lasting impression. It highlights how visual storytelling can create brand messaging by creating an immersive experience that speaks directly to the audience. The absence of dialogue allows viewers to connect with the brand through emotion and action, rather than words. This unique approach exemplifies how minimalism in communication can be both effective and engaging.
7. Red Bull’s “Kris Bryant Can” – Action Speaks Louder than Words:
Explainer Type: Animation – Motion Graphics
Red Bull’s “Kris Bryant Can” explainer video takes the concept of “jaw-dropping” to new heights with its intricate frame-by-frame animation, featuring baseball star Kris Bryant in dynamic action. This wordless masterpiece perfectly captures the energy, thrill, and fast pace of the sport, letting the stunning visuals and adrenaline-pumping music drive the narrative without the need for narration. By focusing solely on powerful imagery and rhythmic motion, the video immerses viewers in an exhilarating experience. This innovative approach makes it stand out among the best explainer videos, showcasing how action-packed storytelling can captivate and leave a lasting impression on audiences. The blend of animation and motion graphics creates the visual appeal, reinforcing the brand’s bold and high-energy persona. Through this video, Red Bull effectively conveys its message: energy, excitement, and pushing boundaries, all without saying a word. It demonstrates how motion graphics can be used to create a visceral, almost cinematic experience that perfectly matches the brand’s ethos.
8. BBC Red Button – Captivating Blend of Live Action & Animation:
Explainer Type: Animation – Live Action & 2D Animation
BBC’s explainer video for their Red Button feature stands out among the best examples, demonstrating the power of combining real-life footage with animation. This clever integration allows the new service to fit naturally into the familiar TV viewing experience, making it both easy to understand and engaging. The playful illustrations, catchy music, and clear voiceover further create the video’s appeal, clearly explaining the Red Button’s benefits and how to use it. Serving as an inspiration for businesses looking to explain a new online feature through video, it showcases how effective storytelling and creative combinations can captivate an audience and drive adoption. Additionally, companies like Animotions Studio, a stand-out explainer video agency in the United States, are setting industry standards with their innovative visual storytelling techniques, helping businesses connect with audiences in meaningful ways. By blending engaging visuals with clear messaging, these videos have the power to simplify complex features and ensure users understand the product with ease. It’s a great reminder that explainer videos can turn even the most technical concepts into something relatable and compelling.
9. Verizon’s “Driving History” – Simplicity Captivates:
Explainer Type: Animation – Line Illustration Animation
Verizon’s “Driving History” explainer video shines with its simplicity and charm, earning its spot among the best explainer videos of 2024. The line-illustration animation gently unfolds a narrative, guiding viewers through various locations alongside user interfaces. The minimal color palette, combined with a focus on elegant lines and shapes, creates a clean, visually appealing experience. Subtle secondary animations improve the storytelling, adding depth without the viewer. This video serves as a prime example of how effective storytelling techniques and a minimalist approach can create an engaging explainer video. It’s a great reference for anyone looking for explainer video script examples that prioritize creating narratives and visually pleasing simplicity, proving that less can often be more when it comes to effective communication. The video’s focus on pacing and clarity ensures that every visual element serves the story, making it both accessible and memorable. It highlights how well-thought-out design can make complex ideas feel approachable and enjoyable to watch.
10. Domino’s “Pan Pizza” – Stop-Motion Storytelling with Visual Harmony:
Explainer Type: Animation – Stop Motion
Domino’s “Pan Pizza” explainer video stands out among explainer video examples of 2024 with its delightful stop-motion animation and strong visual storytelling. The video masterfully demonstrates how fresh ingredients come together to create their handmade pizza, with each frame showcasing the transformation in a fun and engaging way. The voiceover perfectly complements the hand-created nature of both the pizza and the video, amplifying the sense of authenticity and care. This example highlights the power of thoughtful execution and the creative use of stop motion to make explainer videos that are not only informative but also visually creative. The attention to detail and effort invested in the production is evident, making it a stand-out piece in the best explainer videos of 2024. By using stop-motion animation, the video adds a playful yet impactful element to the storytelling, turning the process into an enjoyable experience for viewers. This innovative approach also reinforces Domino’s brand values of quality and craftsmanship, ensuring the message resonates. The unique visual style makes it memorable, leaving a lasting impression on anyone who watches.
11. Starbucks’ “Give Good” – A Journey of Human Connection:
Explainer Type: Animation – Doodle Animation
Starbucks’ “Give Good” explainer video is a visual delight, taking viewers on a journey across various locations and highlighting the shared experiences of the festive season. This user-centric design masterpiece creatively blends hand-drawn doodles with smooth animation, transitioning into imagery featured on a Starbucks cup. The animation reflects the idea that while individual experiences may differ, they all connect through the brand’s universal message. This video is a stellar example of how explainer videos can celebrate diversity, promote a sense of unity, and emphasize user-centric storytelling. By using clever visuals and engaging transitions, it captures the heart of Starbucks’ brand, creating a warm, welcoming atmosphere for all viewers. The doodle animation style also adds an approachable, playful tone to the message, making it feel both personal and relatable. Ultimately, this explainer video highlights how creativity and simplicity can come together to tell a meaningful, impactful story.
12. Nintendo Switch – Super Beat Sports – A Burst of Creativity & Gameplay:
Explainer Type: Animation – 2D Motion Graphics
Nintendo Switch’s “Super Beat Sports” explainer video stands out with its vibrant creativity and strong focus on gameplay. The video bursts with lively colors, upbeat music, and a montage of thrilling, sports-themed mini-games, showcasing the product’s essence engagingly and energetically. Instead of relying on long descriptions, it immerses viewers in the fun, dynamic gameplay experience, effectively communicating the game’s appeal through action and excitement. This approach serves as a perfect example for product explainer videos, showing how creative techniques and a focus on user experience can create audiences and generate enthusiasm for your product. By emphasizing visual storytelling and gameplay immersion, the video proves that sometimes showing is more powerful than telling. It also taps into the universal excitement of gaming, creating a sense of shared enjoyment among potential players. The video’s fast-paced, visually rich style makes it a perfect fit for engaging an audience looking for action-packed entertainment.
13. Mercedes-Benz “Vanapalooza” – A Quirky Animated Journey:
Explainer Type: Animation – 2D Motion Graphics
Mercedes-Benz’s “Vanapalooza” explainer video offers a unique and engaging animated journey, highlighting the versatility of their van in a fun and creative way. The video combines humor with well-planned scenes, syncing with a perfectly matched voiceover to create an entertaining experience. This clever fusion of entertainment and information not only keeps viewers engaged but also effectively memorably conveys the van’s features. As a standout in the world of explainer videos, it demonstrates how creative animation and engaging storytelling can capture attention and leave a lasting impression. The video’s charm lies in its ability to make a product feel dynamic and exciting, turning a vehicle into a character full of personality. By combining humor with sleek animation, Mercedes-Benz succeeds in making a traditionally practical product feel fresh and desirable. It’s an excellent example of how humor and creativity can turn a simple product explanation into a highly shareable and enjoyable piece of content.
14. GE’s “Apollo 11 Story” – Heartwarming Narrative for Brand Impact:
Explainer Type: Animation – 2D Motion Graphics
GE’s “Apollo 11 Story” stands out among explainer video examples for its heartwarming and emotional approach. The video creatively weaves GE’s contributions to the historic moon landing into the memories of a child, forging a deep emotional connection with the viewer. The smooth animation and illustrations not only complement the storytelling but also enhance the emotional depth of the narrative, leaving a lasting impact. This example serves as an inspiration for aspiring explainer video creators, highlighting the importance of creating engaging stories that resonate emotionally with the audience. By combining history with a personal touch, GE successfully brings its legacy to life in a way that’s both informative and deeply moving. The video not only educates viewers about the company’s achievements but also evokes a sense of pride and nostalgia, connecting the brand with the legacy of human achievement. It’s a powerful reminder that explainer videos can do more than inform they can also inspire and evoke emotions.
15. IKEA’s “Brighter Lives for Refugees” – Social Impact Through Motion Graphics:
Explainer Type: Animation – Motion Graphics
IKEA’s “Brighter Lives for Refugees” breaks new ground by showcasing explainer videos as powerful tools for raising awareness about corporate social responsibility (CSR). The emotionally charged video combines beautiful camera movements, thoughtful lighting, and a heartfelt script, all enhanced by gentle music, to complement its motion graphics and convey a moving message. It stands as a prime example of how explainer videos can go beyond product promotion to address pressing social issues, creating a deep emotional connection with viewers. This impactful approach makes it stand out among the best explainer video examples, demonstrating the potential of video storytelling to raise awareness, spark empathy, and inspire positive change. By focusing on human stories and the global refugee crisis, IKEA creates its CSR initiatives, reminding viewers of the power of businesses to make a meaningful impact.
16. Intel’s “Hype” – Animation Elevates Smart Storytelling:
Explainer Type: Animation – Text Motion Graphics
Intel’s “Hype” explainer video stands out among explainer video examples for its exceptional animation and illustrations, which perfectly complement the sharp script and engaging voiceover. The video aligns with Intel’s brand image, showcasing its technological expertise and innovative spirit. Rather than just explaining a concept, it creates a sense of excitement and anticipation, reinforcing Intel’s position as a leader in cutting-edge technology. This example serves as a great source of inspiration for creating explainer videos that transcend basic information delivery, using striking visuals and powerful storytelling to forge a deeper connection with viewers and improve brand perception. The use of text motion graphics further creates the content, turning a technical explanation into an immersive and dynamic experience. The overall flow of the video ensures the message stays focused and engaging, maintaining viewer interest while conveying complex ideas with clarity. This approach is a model for how high-quality visuals and a strategic narrative can create audiences and strengthen brand loyalty.
17. Mirinda – Sensory Explosion in Explainer Video:
Explainer Type: Animation – Live Action & 2D Animation
Mirinda’s explainer video bursts with “kick-ass” motion graphics, perfectly mirroring the drink’s bold energy and vibrant flavor. This colorful and dynamic spectacle skips over lengthy explanations, instead relying on pure visual impact to convey the brand’s essence. Through this high-energy animation, Mirinda captures the viewer’s attention and reinforces its lively, fun image. This bold, minimalist approach makes it stand out among the best explainer videos, showing that sometimes, less is more when it comes to creating lasting impressions. The video’s design is a perfect example of how impactful visuals can convey a message without the need for complex dialogue or narration. By focusing on powerful visuals and a clear, energetic vibe, the video ensures that the brand’s message is both exciting and unforgettable. When creating high-quality animated videos like the ones mentioned above, it’s essential to collaborate with a top-tier explainer video company in Daly City, USA to ensure a professional and engaging final product. A skilled team will help bring your vision to life, combining creative design with effective messaging for maximum impact.
18. Samsung GS7 – Minimalism Meets Motion Magic:
Explainer Type: Animation – Line Drawing Motion Graphics
Samsung’s GS7 explainer video exemplifies “how to make an explainer video” right. It steps away from color chaos, opting for minimalist line drawing motion graphics that effectively showcase the phone’s features. This approach proves that sometimes less is more, keeping the focus on the product while creating viewers with clean and visually stunning visuals. The sleek, simple design elevates the message and makes the content both engaging and easy to follow. Remember, a strong concept and creative execution are key it’s not about relying on flashy effects but focusing on clarity and storytelling. This video serves as a prime example of how engaging and impactful explainer videos can be created with a clear vision and thoughtful design. By emphasizing simplicity and precision, Samsung demonstrates how a minimalist approach can make a lasting impact on the audience.
19. L’Oreal Paris’ “Velvet Lacquer” – Elegance Wins:
Explainer Type: Animation – Line Drawing Motion Graphics
L’Oreal Paris stands out among explainer video examples with its chic minimalism in the promotion of their Velvet Lacquer. The video blends classic design elements, elegant fonts, and colors with subtle background music, allowing the product designs to take center stage. While the animation is minimal, it complements the overall aesthetic, highlighting the beauty of simplicity. This refined approach showcases the power of understated design in explainer videos, making it a perfect example for fashion brands and others looking to emphasize product design and brand identity. It serves as an inspiration for how less can often be more when creating videos that exude elegance and focus on visual storytelling. The restrained use of motion graphics amplifies the luxury and high-end feel of the brand, reinforcing its upscale identity. This approach proves that well-executed minimalism can be just as effective as bold and complex visuals in creating a compelling and memorable explainer video.
20. Cadbury’s “Marvellous Creations Film” – Interactive Delight & Animation Magic:
Explainer Type: Animation – Character Animation
Cadbury’s “Marvellous Creations Film” secures its place among the best explainer videos with its innovative and engaging approach. The video features a strong concept, delightful animated characters, stunning animation, and an impactful message that resonates with viewers. What truly sets it apart is the interactive element 1500 animation frames were hosted on a dedicated website, allowing audiences to contribute by coloring the frames, creating a collaborative and memorable experience. This unique approach not only showcased the brand’s creativity but also fostered a sense of community involvement. This example highlights the power of blending creative concepts, animation brilliance, and audience engagement to create explainer videos that are not only entertaining but also deeply impactful. It serves as an inspiration for companies looking to break new ground in interactive storytelling. By encouraging participation, Cadbury deepened the connection between the brand and its audience, transforming a simple explainer video into a fun, shared creative experience. This technique proves that when you give your audience a voice, they become more invested in the brand narrative.
21. Taco Bell “Intro” – A Masterclass in Explainer Video Excellence:
Explainer Type: Animation – 2D Motion Graphics
Taco Bell’s “Intro” explainer video serves as a masterclass in the art of explainer videos, earning its place at the top of our list. This animated 2D masterpiece exemplifies everything that makes an explainer video truly exceptional. From the tightly created script and clear explanation to the stunning motion graphics, carefully selected color palette, transitions, and creating music and sound effects, this video leaves no detail to chance. It’s a perfect example to inspire your next explainer video project, demonstrating the power of meticulous planning, creative execution, and attention to detail in creating impactful and memorable videos. By harmonizing visual elements with the core message, the video effortlessly engages viewers, making it stand out in its category. This approach highlights how a well-thought-out explainer can not only deliver information but also captivate audiences and create brand perception. The video’s integration of design, messaging, and pacing ensures a fluid viewing experience that holds attention from start to finish. It proves that the key to an exceptional explainer video lies in striking the right balance between creativity and clarity, ensuring the message is both entertaining and easy to understand.
22. American Express Platinum – Captivating Animation Drives Attention:
Explainer Type: Animation – Motion Graphics
American Express’ explainer video for their Platinum card showcases the power of well-thought-out storytelling and engaging motion graphics to capture viewer attention and effectively communicate product features. This animated video strikes a perfect balance between informative and entertaining, utilizing a strong script and carefully selected music to leave a lasting impression. The use of sleek motion graphics and transitions highlights the premium nature of the product while maintaining viewer engagement throughout. This example serves as inspiration for creating explainer videos that are not only visually captivating but also succeed in effectively conveying their message. It demonstrates how a thoughtful blend of design, script, and audio can drive interest, create brand perception, and encourage potential customers to explore the product further. The focus on clear visuals and strategic pacing ensures that even the most intricate details of the card’s benefits are communicated with ease. Ultimately, this video proves that a well-executed explainer can both entertain and persuade, establishing a deeper connection with its audience.
23. Dove’s “I’m Fine” – Emotionally Resonant Hybrid:
Explainer Type: Animation – Live Action & Motion Graphics
Dove’s “I’m Fine” explainer video tackles a thought-provoking topic, blending live footage, exceptional motion graphics, and a powerful slam poetry-style voiceover. This hybrid approach creates the video beyond a typical explainer, injecting it with raw emotion and soul. The striking combination of live action and motion graphics creates a dynamic visual experience, enhancing the authenticity and sincerity of the message. This authenticity resonates deeply with viewers, making it stand out among the best explainer videos. Dove demonstrates how combining different visual elements and prioritizing emotional connection can create impactful videos that spark conversation and leave a lasting impression. By addressing an important social issue with such depth and creativity, the video fosters a deeper connection with its audience, urging them to reflect and engage on a personal level. It proves that when explainer videos are crafted with a focus on meaningful storytelling, they can transcend traditional marketing and become powerful catalysts for change.
24. Tesco’s “Lord of Logistics” – Gaming Meets Clarity:
Explainer Type: Animation – Pixel Art Animation
Tesco’s “Lord of Logistics” proves that explainer videos can be educational and engaging without being pushy. This video takes the form of an exciting 8-bit game, complete with creating sound effects, to detail their entire operational flow. This highly creative approach demonstrates how an explainer video maker can leverage unique styles to capture attention and effectively convey information. With a nostalgic pixel art aesthetic, the video not only makes complex logistics more accessible but also adds an element of fun that keeps viewers engaged. It serves as an inspiration for businesses seeking to create engaging and memorable explainer videos that stand out from the crowd. The use of gamification and playful visuals transforms an otherwise technical explanation into an interactive experience, keeping viewers hooked and ensuring the message resonates.
Collaborating with a reputable explainer video company in Los Angeles can create your video content, ensuring it stands out with top animation and engaging storytelling. With the right team, you can bring your ideas to life in a way that’s both informative and highly entertaining.
25. Logbase “SellEasy” – An Explainer of E-Commerce Upsell & Cross-sell:
Explainer Type: Animation – Hybrid 2D & 3D Motion Graphics
This explainer video from Animotions Studio effectively combines 2D and 3D animation to visually represent Selleasy’s capabilities. The use of a hybrid animation style not only captures attention but also enhances the clarity and understanding of the platform’s features. The video transitions between 2D and 3D elements, creating a dynamic and engaging viewing experience. This innovative approach makes complex concepts easy to grasp and showcases the potential benefits of using Selleasy to boost online sales. The blend of styles helps emphasize key aspects of the platform while maintaining a smooth flow that keeps viewers engaged throughout.
This example showcases how motion graphics can add a polished and engaging touch to explainer videos, making them more creative and effective in conveying information. The integration of 3D elements also adds a layer of depth and realism, ensuring that the visual representation of Selleasy’s features resonates with the audience on both an aesthetic and functional level.
26. Facebook’s “Live Events” – Funky Motion & Engagement:
Explainer Type: Animation – Motion Graphics
Facebook’s “Live Events” explainer video bursts onto the scene with funky colors, sharp motion graphics, and entertaining assets, effectively highlighting the app’s features. The engaging music further fuels viewer interest, showcasing the diverse and exciting possibilities offered by live events on Facebook. The dynamic visuals and vibrant animation not only capture attention but also create an energetic atmosphere that mirrors the excitement of live events. This video serves as an inspiration for creating explainer videos that are both visually dynamic and informative, capturing attention and generating enthusiasm for the featured element. By combining creativity with functionality, this video demonstrates how motion graphics can enhance the viewer experience while making information memorable and exciting.
The clever use of color and motion keeps the content fun and lively, ensuring that viewers stay hooked from start to finish. It also highlights the importance of maintaining brand identity while pushing creative boundaries in explainer videos.
27. Lenovo’s “Tiny Guys” – Big Impact with Creative Motion Graphics:
Explainer Type: Animation – Isometric Animation
Lenovo’s “Tiny Guys” explainer video proves that animation can surpass live-action in showcasing products. It leverages creative motion graphics and charming “tiny characters” to demonstrate the diverse functionalities of the Lenovo Yoga Book in a visually engaging and memorable way. The use of isometric animation allows the product’s features to be represented from multiple angles, making it easy for viewers to understand its capabilities. This video serves as inspiration for product explainer videos, highlighting how animation can bring products to life, simplify complex features, and captivate audiences with unique storytelling techniques. The whimsical yet informative style makes the video both entertaining and educational, ensuring that the product’s value is communicated effectively while keeping viewers intrigued.
This video captures attention and encourages deeper engagement by incorporating a playful narrative and an innovative animation style. It perfectly illustrates how isometric animation can create a unique perspective that makes a product feel approachable and exciting for potential customers.
28. VISA’s “Threat Intelligence” – Visually Smart & Adaptable:
Explainer Type: Animation – Motion Graphics
VISA’s “Threat Intelligence” explainer video exemplifies adaptability in financial explainer videos (2024). It tackles the often dry topic of security with visually smart aesthetics, appealing to its audience while effectively conveying a complex message. Motion graphics, icons, and subtle secondary animations create a sense, of aligning with the brand’s professional image. The color palette and voiceover further support this, leaving a lasting impression even beyond the smaller details. The integration of design elements ensures that viewers not only understand the importance of security but also remain engaged throughout the explanation. This video serves as a prime example of how explainer videos can be both informative and visually engaging, adapting to complex topics without sacrificing aesthetics or clarity.
Through its refined style and meticulous attention to detail, the video proves that even technical content can be made accessible and created. It shows how careful design choices can create the delivery of a message while staying true to the brand’s values.
29. Hyundai’s “Metaphors” – Real Meets Motion in Visual Symphony:
Explainer Type: Animation – Live Action + Motion Graphics
Hyundai’s “Metaphors” explainer video blends real footage with motion graphics, creating a visually stunning experience. The chic color palette contrasts with the Hyundai car’s red, subtly emphasizing brand presence without overwhelming the visuals. The combination of live-action and motion graphics enhances the storytelling, dynamically and engagingly bringing the viewer’s focus to the car’s features. This video exemplifies how creative combinations of real and animated elements can create engaging and memorable explainer videos that capture attention and resonate with viewers. By using motion graphics to highlight key details, the video creates the impact of real-world imagery, making complex features feel accessible and exciting. This seamless integration of visuals and live-action sets a high standard for explainer videos, proving that blending different styles can create an unforgettable experience.
30. OREO’s “Aladdin” – Fantasy Animation Delivers Sweet ROI:
Explainer Type: Animation – Cell Animation
Looking for an unconventional yet impactful explainer for a fantastical product? Look no further than OREO’s “Aladdin” video. This imaginative masterpiece ditches typical explainer styles and instead creates a mind-blowing cell-animated movie, showcasing the power of explainer video services in achieving high ROI. The animation, reminiscent of swirling cream and dreamlike stories, perfectly aligns with the OREO brand, while the charming song adds to the sweetness. The video masterfully demonstrates how a funny, imaginary sequence can effectively convey the message: an OREO can resolve the tension. This example proves that explainer videos can be both entertaining and effective, driving engagement and brand recall, ultimately maximizing your investment in explainer video services.
Through creativity and a unique visual style, OREO’s video taps into the potential of animated storytelling, demonstrating how memorable and engaging narratives can drive consumer interaction. It also illustrates the power of imagination in creating an emotional connection with the audience, making the product stand out in a highly competitive market. For businesses seeking top-tier video content, partnering with an experienced explainer video company in Houston can significantly create your brand visibility and engagement.
31. Apple’s “Designed by Apple in California” – Minimalism Meets Masterful Storytelling:
Explainer Type: Animation – Minimalistic Motion Graphics
Apple’s “Designed by Apple in California” explainer video stands out among explainer video examples in 2024 for its mastery of minimalism and brand identity. By prioritizing a clear message delivered through simple dots and lines, the video exemplifies how “less is more.” The precise and thought-provoking script invites viewers to connect with the brand on a deeper level, aligning perfectly with Apple’s image of innovation and elegance. The animation, while seemingly basic in circles, integrates with the music and message, creating an immersive experience without the need for traditional voiceover. This video serves as an inspiration for creating explainer videos that prioritize impactful storytelling and brand alignment, proving that even the simplest elements can convey powerful messages.
By focusing on clean visuals and a minimalist approach, Apple shows how explainer videos can create brand recognition and engage audiences without them with excess details. This simple yet powerful video reinforces the idea that design and innovation don’t need to be loud to make a lasting impact. This example serves as a reminder that well-executed minimalism in animation can be a game-changer when done right.
32. Volkswagen’s “Snap Out There” – Visual Poetry Captivates:
Explainer Type: Animation – 2D Character Animation
Volkswagen’s “Snap Out There” explainer video transcends explainer video marketing, becoming a visually poetic masterpiece. Every detail, from meticulously created illustrations and animations to rhythmic narrations that blur the lines between storytelling and singing, is thoughtfully designed to capture user engagement. This video exemplifies how stunning visuals and creative storytelling can elevate explainer videos, captivating audiences not just with the message but also with the sheer beauty of the artistic expression.
Want to see how to communicate through emotions and leave a lasting impression? Click play on this video for inspiration. The delicate blend of movement and melody amplifies the emotional connection, proving that explainer videos can be more than just informational they can be a form of art that resonates deeply with viewers. This example highlights the power of combining heart, creativity, and design in creating explainer videos that don’t just inform but evoke emotions.
33. Coca-Cola’s “Ribbon” – A Vibrant Celebration:
Explainer Type: Animation – 2D Character Animation
Coca-Cola’s “Ribbon” explainer video serves as a standout example, demonstrating how video style can perfectly align with a brand’s personality. Bursting with vibrant colors, energetic sound, and infectious enthusiasm, the video embodies the excitement surrounding the FIFA World Cup while capturing Coca-Cola’s celebratory vibe. The dynamic 2D & 3D character animation breathes life into the video, engaging viewers and pulling them into a joyful experience. Despite lacking live action, the video remains incredibly lively, highlighting the strength of creative animation and impactful storytelling. Remember, selecting the right video style is key to delivering your message effectively and creating a deeper connection with your audience. This type of animation allows brands to communicate complex ideas in a simple, fun, and memorable way, making it an invaluable tool for any marketing strategy. With animation, the possibilities are endless, ensuring your content stands out in a crowded market.
34. KFC’s Youth Foundation – Captivating with Innovation:
Explainer Type: Animation – 2D Character Animation
KFC’s Youth Foundation explainer video is a perfect example of youthful energy, making it a standout among the best explainer videos of 2024. The combination of intricate illustrations, catchy music, and smooth transitions creates a visually stunning and creative experience. Despite its vibrant visuals, the core message of supporting youth is communicated with precision and clarity. This video shows how innovation and creative storytelling can create explainer videos that are not only engaging but also impactful. To create an explainer video that resonates with your audience, tap into their emotions with fresh, inventive visuals that bring your message to life. By blending creativity with purpose, your video can action and inspire change, leaving a lasting impression. The right combination of style and message can create your brand and strengthen its connection with viewers. When done right, explainer videos become a powerful tool for conveying a brand’s values and mission and building trust with the audience. The ability to visually simplify complex ideas can transform how your audience interacts with your brand.
35. Amazon’s Smart Home – Captivating Simplicity:
Explainer Type: Animation – 2D Character Animation
Amazon’s Smart Home explainer video is a prime example of narrative precision and brand alignment, making it stand out among the best explainer videos. The soothing voice, which evokes the familiar tone of Alexa, instantly forms a connection with viewers. The sleek, minimalist scenes, paired with a subtle color palette that reflects the brand, create a calm and inviting atmosphere. Character expressions are understated but impactful, while thin-line illustrations with a grainy texture and subtle shadow play add an air. This video highlights how powerful explainer videos are created through meticulous attention to detail and a deep understanding of the target audience, ensuring that both form and function come together. By focusing on simplicity and clarity, the video effectively communicates the benefits of Amazon’s Smart Home technology, making it accessible to all. This approach reinforces the brand’s commitment to innovation and ease of use, ensuring viewers leave with a strong understanding of how the product enhances their daily lives.
How Can Animated Explainer Videos Boost Your Business?
Animated explainer videos present advantages that can significantly impact your business. These videos offer an effective and engaging way to communicate complex ideas, ensuring your audience easily grasps the core message. Here’s a breakdown of the multiple benefits they bring:
- Quick Introduction to Product Functions and Features: Animated explainer videos provide a concise and engaging way to present your product, giving customers a clear understanding of its key features and how it works in a matter of minutes. This eliminates confusion and helps prospects make informed decisions faster.
- Brand Consistency and Customer Relationship Enhancement: By using consistent branding elements such as colors, logos, and style across your videos, you ensure that your brand identity is reinforced. This creates a more cohesive and memorable customer experience, fostering stronger relationships with your audience and encouraging brand loyalty.
- Demonstration of Process or Procedure Efficiency: Whether it’s showcasing the efficiency of your product or explaining a step-by-step process, animated videos are an excellent tool to visually demonstrate how your business operates. They can simplify complex tasks or workflows, making it easier for your customers to understand your processes and trust your brand.
- Bringing Innovative Ideas to Life: Animated videos allow you to visualize and present innovative concepts or abstract ideas in ways that are engaging and easy to understand. Through animation, you can bring your vision to life, helping to excite and inspire your audience about what your brand offers.
- Dynamic Motion Graphics and High-Quality Sound Design: Animated explainer videos make use of dynamic motion graphics that capture the viewer’s attention, combined with carefully designed sound effects and music to set the tone.
- Facilitating Quicker Decision-Making for Customers: With clear, concise, and visually stimulating content, animated explainer videos make it easier for customers to make quicker decisions. By breaking down complex information into digestible chunks, you help your audience understand your product or service better, reducing hesitations and boosting conversions.
- Relatable Product Scenarios Without Over-Promoting: Rather than pushing your product aggressively, animated explainer videos illustrate how your product fits naturally into relatable real-life scenarios. This creates a more authentic connection with the audience, demonstrating the value of your product without coming off as overly promotional.
Final Thoughts
These examples illustrate how animation and live-action films influence the tone, style, and effectiveness of an explainer video. From product demonstrations to compelling brand narratives, explainer videos have expanded beyond their traditional roles. Some standout examples reveal how SaaS explainer videos simplify complex ideas, enabling software companies to forge deeper connections with their audience. This exploration of explainer video examples highlights their diverse potential whether it’s Apple’s sleek minimalism, IKEA’s socially driven messaging, or Taco Bell’s dynamic animation. These videos exemplify the power of creativity, storytelling, and brand identity in crafting truly impactful content. The best explainer videos don’t just inform they engage, inspire, and build meaningful connections.
So, when planning your next explainer video, let your brand identity shine and draw inspiration from these examples to create your storytelling and strengthen your audience engagement. By choosing the right approach, brands can create content that resonates and leaves a lasting impression. After all, a well-created explainer video has the potential to turn viewers into loyal customers.
Frequently Asked Questions (FAQ’s)
What makes a good explainer video?
A good explainer video should be clear, concise, and engaging. It needs to communicate the core message quickly, usually within 1-2 minutes, using visuals, voiceovers, and music that align with your brand’s personality. It should explain the problem your product or service solves and how it benefits the viewer in an easy-to-understand way.
Are all explainer videos animated?
No, not all explainer videos are animated. While animated videos are popular due to their creativity and visual appeal, there are other types of explainer videos, such as live-action, whiteboard, and screen-recorded videos. The choice depends on the tone, message, and brand image you want to convey.
Are explainer videos compelling?
Explainer videos can be highly compelling if they are well-created. When done right, they captivate viewers by presenting a clear, engaging story that resonates with their needs or interests. The combination of storytelling, visuals, and a call to action can make them a powerful tool for capturing attention.
Can I create an explainer video in-house, or should I hire professionals?
It’s possible to create an explainer video in-house, especially if you have a team with the right skills in video production, scriptwriting, and animation. However, hiring professionals can ensure a higher-quality result, with expertise in crafting effective scripts, visuals, and sound design. Professional companies, like Animotions Studio, specialize in making videos that are specifically tailored to your target audience and business goals.
How can I ensure that my explainer video resonates with my target audience?
To ensure your explainer video resonates with your audience, it’s essential to understand their pain points, preferences, and challenges. Craft a message that speaks directly to these concerns, and use visuals and language they can relate to. Additionally, using customer testimonials or real-world examples can make your video more relatable and trustworthy.
Can explainer videos help improve conversion rates for my business?
Yes, explainer videos can improve conversion rates. They simplify complex concepts, capture attention quickly, and often lead to a more emotional connection with the viewer. By showcasing the value of your product or service in a digestible format, they encourage viewers to take action, whether it’s making a purchase, signing up, or learning more. Many businesses have seen an increase in conversions after implementing explainer videos on their landing pages or social media platforms.
