Our Process
Define Objectives and Audience
- Set Goals: Identify the purpose of the explainer video. This might include explaining a concept, promoting a product, or outlining a service.
- Understand the Audience: Determine who the target audience is, their needs, and their preferences to tailor the content appropriately.
Scriptwriting
- Develop the Script: Write a clear, concise, and engaging script. Focus on straightforwardly conveying the main message, with a logical flow and a compelling call to action.
- Refine the Message: Ensure the script is easy to understand and avoids jargon, making it accessible to the target audience.
Storyboarding
- Create Storyboards: Develop a storyboard to outline the visual sequence of the video. This includes sketches or diagrams that illustrate how each part of the script will be visualized.
- Plan Transitions: Include notes on transitions, visual effects, and key elements to ensure a smooth flow between scenes.
Design and Asset Creation
- Then, we work on the animatics or storyboard – the last pre-production step. It’s a visual guide for defining still frames and scene-wise shots. Background music and recording voiceovers are also a part of it.
Voice-over Recording
- Record Voice-over: Record the voice-over narration that will guide the video. Ensure the voice-over is clear, professional, and matches the tone and pacing of the script.
- Sync with Animation: Make sure the voice-over timing aligns with the visual elements of the video.
Animation and Production
- Create Animations: Animate the visual elements according to the storyboard. This involves bringing characters and graphics to life through movement and interaction.
- Integrate Visuals and Audio: Combine the animated visuals with the voice-over and any background music or sound effects.
Sound Design
- Add Music and Effects: Incorporate background music and sound effects to enhance the overall experience. Choose audio elements that complement the visuals and reinforce the message.
- Adjust Levels: Ensure that the audio levels are balanced and that the voice-over is clear and audible.
Editing and Refinement
- Edit the Video: Assemble the final video, adjusting timing, transitions, and visual effects as needed. Ensure the video flows smoothly and maintains viewer engagement.
- Review and Revise: Conduct a thorough review to identify any issues or areas for improvement. Make necessary revisions to enhance clarity and impact.
Final Review and Approval
- Seek Feedback: Present the video to stakeholders or clients for feedback. Ensure it meets their expectations and objectives.
- Make Final Adjustments: Implement any final changes based on feedback to ensure the video is polished and effective.
Export and Distribution
- Export the Video: Render and export the final video in the appropriate format and resolution for the intended platform or distribution channel.
- Distribute: Publish or share the video through channels such as websites, social media, email campaigns, or presentations.
Monitoring and Evaluation
- Track Performance: Monitor the video’s performance through metrics such as views, engagement, and feedback.
- Evaluate Success: Analyze the results to assess how well the video met its objectives and identify any areas for improvement in future projects.
Need Help Getting Started? Let's Go
Customer’s Testimonials
At our video animation agency, a group of seasoned animators and video editors collaborate to bring your brand’s story to life with heartfelt storytelling.
Jhon Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Jhon Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Jhon Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Jhon Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Jhon Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Jhon Doe
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
