2D and 3D animated content is a powerful tool to capture attention and engage users effectively. Incorporating animation is essential if you want to promote your product through social media, websites, or news platforms.
While some products, like food or books, might not require heavy online visibility or animation in their marketing strategy, cloud-based digital products demand a different approach. For SaaS companies, explainer videos are crucial for effectively communicating with your audience.
In this post, our team highlights top SaaS explainer videos from our portfolio and standout examples we’ve encountered to demonstrate why animated explainer videos outperform other marketing techniques for SaaS. With clear visuals and engaging storytelling, animated content simplifies complex ideas, making them more relatable. Whether you’re showcasing a product feature or a service benefit, these videos deliver information in an easily digestible format, leading to better user engagement and retention.
What is SaaS explainer video production?
SaaS explainer video production allows companies in this niche to create visually appealing ads that effectively communicate their product’s value to potential customers and highlight its key benefits.
Traditional advertising methods often fall short for SaaS (Software as a Service) companies due to the digital and intangible nature of their offerings. That’s where video marketing shines. It provides the perfect platform to showcase SaaS products in a more detailed and engaging way using high-quality SaaS product videos to demonstrate their functionality and advantages.
Through these videos, complex ideas are simplified, helping customers understand how SaaS solutions meet their needs. Video marketing not only makes it easier to explain complex SaaS features but also boosts engagement by using compelling visuals and storytelling. SaaS explainer videos bridge the gap between a product’s technical aspects and user experience, making them more relatable and memorable. This approach leads to higher conversion rates, as customers can easily see how the product fits into their workflow. Plus, the flexibility of video allows for distribution across multiple channels, maximizing reach and impact.
Benefits of SaaS Explainer Videos
SaaS explainer videos offer advantages for your business. Here are some key benefits:
- Simplifying Complex Concepts:
SaaS explainer videos simplify intricate software by transforming complex ideas into clear, engaging presentations. They utilize visuals and storytelling to illustrate how the software addresses real-world challenges. - Showcasing Product Features:
These videos effectively showcase specific features of your SaaS product. They demonstrate practical applications, highlighting how these features can enhance and streamline workflows. - Enhancing Customer Engagement:
A dynamic SaaS explainer video captivates users far more effectively than traditional text descriptions. This engaging format creates memorable experiences, making it easier for users to retain information about the product. - Increasing Conversion Rates:
High-quality SaaS product videos can significantly boost conversion rates. When executed well, they grab viewers’ attention quickly, reducing bounce rates and encouraging engagement. - Building Trust:
Utilizing professional explainer videos helps SaaS businesses foster trust among customers. These videos reflect the company’s expertise and dedication to quality, enhancing its credibility. - Educating Users:
SaaS explainer videos serve as valuable educational tools for prospective users. They empower viewers to make informed choices by showcasing the product’s value and functionality. - Demonstrating Best Practices:
These videos effectively illustrate how to use the product, highlighting best practices and helping users avoid common pitfalls.
Best Practices for Creating Effective SaaS Explainer Videos
SaaS revolves around selling products that buyers cannot see or touch. For users to make informed purchase decisions regarding your SaaS offerings, several critical elements must be addressed explaining the problems your product or service solves, detailing how it achieves this, and providing concrete evidence that your solution can genuinely enhance the user’s life.
In 2024, animated content remains the most effective tool for quickly and clearly conveying messages to your audience, ensuring they remember your business’s core message and prompting them to take the desired action. Moreover, multimedia content is significantly more expressive than plain text, allowing you to tap into emotions to influence user behavior.
In this article, we’ve compiled a list of best practices for SaaS explainer videos, along with insights into why these examples stand out. Use this collection of exemplary SaaS demo videos as inspiration for your future campaigns and as a source of creative ideas to create your marketing efforts.
By showcasing real-world applications and success stories, these videos help potential customers visualize how your solution fits into their lives. Additionally, incorporating engaging visuals and concise messaging keeps the audience’s attention, making complex concepts more digestible. Remember, the goal is not just to inform but to inspire action, and well-created explainer videos can bridge that gap effectively. So, leverage these best practices to enhance your SaaS marketing strategy and drive greater user engagement.
1. Dropbox — SaaS Explainer Video:
This 2D animated video effectively communicates how Dropbox functions in just one minute. Despite the absence of text, the explainer video for this SaaS product makes its key points memorable and easy to grasp. The creators achieve this impact through engaging visual storytelling paired with a voiceover. Additionally, the animation utilizes Dropbox’s corporate colors and design, ensuring that the product remains distinct from its competitors.
The seamless integration of visuals and audio not only captures the viewer’s attention but also enhances retention. This approach makes complex concepts accessible to a broad audience, from tech-savvy users to those less familiar with cloud storage. The animation flows smoothly, guiding viewers through Dropbox’s features and benefits without overwhelming them. Overall, this explainer video exemplifies how effective storytelling can simplify technology, making it relatable and engaging for everyone.
2. Grammarly — SaaS Animation:
This is yet another instance of SaaS promotional videos featuring actors. Although it lacks a voiceover, the video is packed with text. This approach is entirely justified as it effectively showcases the product’s interface while communicating its mission to assist users in finding the right words. The straightforward and engaging storytelling allows viewers to connect with the characters, fostering empathy for the brand.
The dynamic visuals capture the essence of the user experience, making the software feel relatable and accessible. Each scene highlights key features that resonate with potential customers, illustrating how the product meets their needs. By creating a narrative that mirrors the audience’s journey, the video builds trust and invites users to explore the platform further. Overall, this promotional strategy effectively blends informative content with engaging storytelling, making it a standout in the SaaS landscape.
3. Google Calendar — SaaS Explainer Video Production Example:
Google consistently releases a new SaaS product explainer video nearly every month (you can find them here: [Google YouTube Channel](https://www.youtube.com/channel/UCK8sQmJBp8GCxrOtXWBpyEA, 2024)), but this heartfelt video from over five years ago remains a classic in its field. It showcases the Google Calendar interface alongside humorous real-life scenarios where this tool proves invaluable. The voiceover intentionally avoids naming or describing these situations, encouraging viewers to pay close attention to the visuals unfolding on the screen.
The clever integration of relatable situations makes the product feel essential in everyday life, enhancing viewer engagement. Each scene illustrates how Google Calendar can simplify scheduling and organization, resonating with a wide audience. The lively animations and vibrant colors further draw in viewers, making the experience enjoyable and memorable. By focusing on visual storytelling, the video allows the product’s features to shine through naturally. Ultimately, this timeless explainer video exemplifies how creativity and relatability can create a SaaS product presentation, leaving a lasting impact on its audience.
4. Asana — SaaS Video:
If you’re working with a tight budget for product animation production, consider SaaS video examples like this one. The screen displays only the product interface along with a demonstration of its key features. This straightforward approach allows you to quickly and effectively convey the benefits of your service to users. A friendly and professional voiceover enhances the narrative by delivering a powerful message: with Asana, every project can achieve success.
As you progress further along your sales funnel, you can introduce more complex and longer videos to delve deeper into your product’s advantages. Be sure to check out this Asana video as well: [Where there’s Asana, there’s a way](https://www.youtube.com/watch?v=Asana, 2024)!
This method not only saves on production costs but also keeps your audience focused on what matters most the value of your product. Ultimately, this approach can effectively engage potential customers and drive conversions without overwhelming them with unnecessary details.
5. Route4Gas — SaaS Product Explainer Video:
Who says innovations in the gas industry have to be technical? This brief animation effectively illustrates how the platform for fuel distributors and their customers operates. In just a few minutes, you’ll discover how to streamline gas transportation globally while maintaining your anonymity. The video employs a 2D animation style and features a soothing masculine voiceover.
the potential of your fuel distribution network with a user-friendly interface designed for efficiency. Gain valuable insights into optimizing logistics and enhancing customer satisfaction. Whether you’re a distributor or a client, this animation provides the knowledge you need to navigate the gas industry effortlessly. Don’t miss out watch now and transform your gas transportation strategy!
Join a growing community of industry leaders who are already reaping the benefits of this innovative platform. Experience the convenience of real-time tracking and seamless communication between distributors and clients. Take the first step toward revolutionizing your gas distribution process today. Empower your business with cutting-edge solutions that drive success!
6. Slack — Promotional Video For SaaS:
Use Slack to accomplish incredible things that’s the essence of this SaaS promotional explainer video. One standout feature of this company video is its wordless design, allowing anyone to grasp the message effortlessly. The creative 3D visuals emphasize that Slack is ideal for any team. The dynamic animation enhances Slack’s core message, showcasing how the tool empowers users to achieve remarkable outcomes.
Experience seamless collaboration as Slack brings teams together, regardless of their location. With intuitive features and integrations, you can streamline your workflows and enhance productivity. Whether you’re a startup or a large enterprise, Slack adapts to your needs, fostering innovation and creativity. Discover the power of communication without barriers watch the video and see how Slack can transform your team dynamics today.
7. MailChimp — SaaS Video Animation Example:
The previous SaaS explainer videos on our list were each at least a minute long. However, MailChimp chose a different strategy by creating a concise series that highlights the benefits of its service for various customer segments. Each story in the series starts with the phrase, ‘Imagine you run a business…’ and presents a tailored solution. Through the voiceover, viewers gain insights into MailChimp’s features and the business challenges it can effectively address.
This innovative approach captures attention while delivering key information quickly. By addressing specific customer needs, MailChimp showcases its versatility and adaptability for any business. The engaging animation and relatable scenarios make complex concepts easy to understand. Discover how MailChimp can streamline your marketing efforts and enhance your customer engagement. Dive into the series and explore how these solutions can transform your business today!
8. Toggle — Explanatory Video For SaaS Investment Platform:
A captivating narrative paired with a carefully created voiceover can engage viewers for extended periods, even when the topic appears complex at first. The Toggle video serves as an excellent example of this concept within our SaaS product video collection.
It addresses a common challenge the vast amount of data generated by the financial market daily, presenting a straightforward solution for how Toggle can assist viewers in navigating this issue. Instead of diving into intricate financial details, this video highlights simple, relatable benefits that resonate with any viewer, regardless of their level of financial expertise.
This approach ensures that audiences remain engaged while gaining valuable insights. The animation complements the narrative, making the content visually appealing and easy to digest. By focusing on practical solutions, Toggle empowers viewers to take confident control of their financial data. Explore how Toggle can simplify your financial management and watch the video to discover the difference it can make.
9. Hootsuite — Example of a Great SaaS Animation:
The Hootsuite video aligns seamlessly with the company’s visual and branding styles. As Hootsuite specializes in social media management, it brings a sense of fun to its video, illustrating that using social media scheduling tools and analytics can be an enjoyable experience.
Unlike the previous SaaS product explainer video, this one is rich in visual elements. However, thanks to the careful scene composition and animation, viewers don’t feel overwhelmed by the abundance of details. Everything comes together cohesively and harmoniously.
This engaging approach effectively captures the audience’s attention while conveying essential information. The vibrant colors and playful animations reflect Hootsuite’s dynamic brand personality. By entertainingly demonstrating the platform’s features, the video encourages viewers to social media management with enthusiasm. Discover how Hootsuite can create your social media strategy by watching the video today
10. Adobe Marketing Cloud — SaaS Product Video:
Each of these ads serves as an excellent example of SaaS product videos that can be utilized in the initial stage of your sales funnel (for more details, read this article How to Create a Successful Video Marketing Sales Funnel). Their cinematic aesthetics, references to popular culture, and focus on addressing the pain points of the target audience create these ads to masterpiece status.
To produce the finest SaaS explainer videos, you need a brilliant screenwriter who truly understands your target audience, along with a substantial production team and an exceptional cast. These visual stories were created over five years ago and have withstood the test of time, even outlasting the product they promote (now known as Adobe Creative Cloud). Isn’t that a testament to the quality of their work?
By combining creativity and strategic insight, these videos not only attract attention but also convert viewers into loyal customers. They demonstrate the power of storytelling in marketing, making complex concepts relatable and engaging. Investing in high-quality SaaS explainer videos is essential for standing out in a competitive market. Discover how these techniques can transform your video marketing strategy.
11. Blackboard — Explainer Video Example:
While this story may appear lengthy, it thoroughly conveys the product’s value and highlights its positive impact on society. This animation effectively replaces hundreds of words and can be utilized in both the first and second stages of the sales funnel. Blackboard, a distance education service, features SaaS promotional videos on its platform that often resemble social media ads.
These engaging visuals capture the essence of online learning, showcasing how Blackboard enhances educational experiences. By demonstrating real-life applications, the videos resonate with potential users, illustrating how the platform can meet their needs. With a focus on accessibility and innovation, these animations inspire trust and encourage viewers to explore Blackboard’s offerings further. Discover how these promotional strategies can create your marketing efforts and connect with your audience more effectively.
12. Proquest — SaaS Promo Video:
The ability to communicate a project’s vision clearly and succinctly through visuals distinguishes a good SaaS explainer video from a poor one. In this project created by our agency, our primary objective was to showcase the value of ProQuest, a platform housing over 5 million citations and text titles aimed at deans and university librarians. We aimed to illustrate how joining the platform can enhance their research and academic endeavors. The video seamlessly blends 2D animation with a screencast-style animated presentation of the platform, all created in a unique style specifically developed for ProQuest.
This engaging approach helps potential users understand the platform’s features and benefits at a glance. By highlighting real-world applications, we effectively address the specific needs of our target audience. The combination of captivating visuals and informative content ensures that viewers are not only informed but also inspired to take action. Discover how ProQuest can revolutionize your research process by watching the video today.
13. Box Sign — Example of SaaS Product Video:
The Box Sign explainer video takes a distinctive approach to storytelling. Rather than overwhelming the scene with numerous visuals, it features a simple white pen drawing a continuous line across an infinite surface, while the voiceover effectively conveys what the Box Sign service entails.
This creative technique helps the video stand out among other SaaS explainer examples, prompting viewers to think, “I haven’t seen anything like this before.” By minimizing on-screen details, the video successfully directs the viewer’s attention to the narrator’s voice. Meanwhile, the elegant visual presentation ensures that the audience remains engaged until the story transitions into the screencast demonstration.
This unique method not only captivates the audience but also fosters a deeper understanding of the service. By stripping away distractions, the video emphasizes the core message, making it memorable and impactful. The seamless integration of visuals and narration creates an immersive experience that encourages viewers to explore the Box Sign service further. Witness how innovative storytelling can create your brand’s message by watching the video today.
14. Ctracker App — Example of SaaS Explainer Video Production:
The SaaS animation video created by our team for the Ctracker app identifies its intended audience. In just 1.59 seconds, it allows viewers to experience the journey of the app’s target users from the initial challenges they face to how Ctracker provides effective solutions.
For this project, we aimed to ensure that nothing distracted viewers from the main character’s struggle with overwhelming daily paperwork. To achieve this, we opted for a minimalist animation style, steering clear of bold colors and excessive movement.
This focused approach enhances the emotional connection with the audience, allowing them to empathize with the character’s plight. By highlighting the problem effectively, we set the stage for Ctracker’s value proposition to shine through. The simplicity of the animation ensures that viewers remain engaged and fully grasp how the app can simplify their tasks. Experience how targeted storytelling can create your brand’s message by watching the video today.
15. Pipedrive — Simple SaaS Animation That Works:
This is a prime example of SaaS explainer video production where the team had a clear vision from the start. Pipedrive doesn’t rely on flashy visuals or over-the-top animation. Instead, they stick with proven animation techniques to effectively showcase their product.
While some might argue that this SaaS promo video doesn’t break new ground in terms of storyline or visuals, it doesn’t need to. Advanced animations and complex visuals don’t always guarantee success. What truly matters is aligning the video with your marketing goals and making smart use of the budget. Pipedrive’s team achieved exactly that, demonstrating that simplicity and strategy can lead to a highly effective video.
By focusing on clarity and purpose, this video connects with the target audience while staying on message. It proves that a well-executed, straightforward approach can resonate more than overcomplicating the content. Watch Pipedrive’s video to see how a smart strategy can drive your business forward.
16. Zoho One — Effective Color Use in SaaS Animation:
Zoho takes a thoughtful approach in this video, incorporating various concepts into a single narrative. It opens by showcasing the suite’s features against a striking yellow background. While only a few icons are displayed, the bold yellow color effectively grabs and holds the viewer’s attention.
This design choice ensures that viewers stay engaged as the story unfolds. The animation transitions from highlighting basic functionality to illustrating the broader benefits Zoho offers at both departmental and enterprise levels, ultimately demonstrating its value across entire companies.
By balancing simplicity with vibrant visuals, Zoho creates a seamless flow that keeps the audience focused on the key message. This approach allows viewers to grasp not only the features but also the expansive impact the suite can have on overall business operations. Dive into the video and discover how Zoho can create your company’s efficiency.
17. Microsoft Office App — One of The Best SaaS Video Ads:
In this video, Microsoft creates the traditional screencast by blending it with bold, dynamic 3D animation. The visuals create a sense of seamless flow and softness through the use of vibrant colors, fluid shapes, and layered effects.
A standout feature of this video is the animated ball that jumps between app screens. The animation team skillfully achieves two goals with this choice. First, instead of using the common hand animation to demonstrate user interactions, they cleverly replace it with the ball, mimicking the movement of a finger. Second, the ball becomes a central element, transforming otherwise static content into an engaging, lively narrative.
This inventive approach not only keeps viewers engaged but also simplifies complex app functionality in a visually compelling way. Microsoft’s ability to seamlessly integrate 3D animation with product demonstrations sets a new standard in explainer videos. Discover how this creative storytelling brings their technology to life and keeps the audience captivated from start to finish>
18. Discord — A Funny Explainer Video:
In this video, Discord takes a unique approach to product demos, transforming what could have been a typical screencast into an entertaining adventure through product features. What starts as a straightforward demonstration evolves into a fun journey, with playful moments like a dog popping up from behind screens and humorous interactions between Discord characters.
The voiceover narrator matches this playful tone perfectly, cracking jokes and adding pauses in ways that break traditional explainer video norms. This approach reflects Discord’s deep understanding of its audience, using a visual and vocal style that resonates with its community. The result is not only an informative product demo but also a genuinely fun experience for viewers.
By blending humor with clear product insights, Discord turns a simple demo into a captivating story. The quirky narrative and lively animation work hand-in-hand to keep the audience hooked. It’s a masterclass in connecting with users in a relatable and engaging way.
19. Pipedrive — Simple SaaS Animation That Works:
This is a prime example of SaaS explainer video production where the team knew their direction. Pipedrive avoids overcomplicating the visuals or animation, opting instead for tried-and-true techniques to effectively showcase their product.
While some might argue that this video doesn’t break new ground in terms of innovation or creativity, it doesn’t need to. Advanced animation and flashy visuals aren’t always the key to a successful video. What truly matters is how well the production aligns with the marketing strategy and budget allocation. Pipedrive’s team nailed this, proving that simplicity when executed right, can be just as impactful.
By focusing on clarity and functionality, they ensure that the message lands perfectly with the target audience. This straightforward approach highlights the key benefits of their software, making it easy for viewers to understand its value. Ultimately, Pipedrive demonstrates that a well-created explainer video can effectively resonate with users, driving engagement and conversions without unnecessary complexity.
20. Dissolve — SaaS Promo Video Example:
This SaaS explainer video might catch you off guard, as it was produced without a hefty budget. The creators employ a conventional brand video script and voiceover that could fit nearly any well-known brand. However, the standout feature is the animated content, which is generated automatically from stock footage photos provided by Dissolve. This innovative approach makes the ad both compelling and memorable, showcasing that you can effortlessly create similar animations for your brand.
By leveraging stock assets, the creators demonstrate that high-quality animation doesn’t have to break the bank. This method allows brands of all sizes to convey their messages effectively, making professional-looking content accessible to everyone. Moreover, the seamless integration of visuals and audio enhances viewer engagement, ensuring the message resonates. With this video, the authors not only highlight the versatility of their product but also inspire other brands to think creatively about their marketing strategies.
21. Zendesk — Explanatory Video For SaaS:
Christmas advertising is a true art form, and for SaaS products, enchanting, fairytale-inspired animated branding stands out as one of the finest examples of explainer videos. Zendesk’s content is both heartwarming and unforgettable, thanks to its engaging storytelling and the clever “happy returns” concept created by the scriptwriter. In this narrative, individuals attempt to return gifts they’re dissatisfied with, and they succeed with the help of Zendesk!
This delightful approach not only highlights the functionality of the product but also creates an emotional connection with viewers. The charming animation and relatable characters draw the audience in, making them feel invested in the story. By illustrating the ease of using Zendesk for customer service, the video effectively communicates the brand’s value. As a result, this festive animation not only captivates but also reinforces the idea that customer satisfaction is at the heart of the holiday season.
Best Practices for Producing Effective SaaS Explainer Videos
In the previous section, we highlighted various explainer videos tailored for SaaS, showcasing their diversity. Nonetheless, these videos share common traits they captivate the audience, encourage them to watch until the end, and deliver brand messages that are both recognizable and memorable.
Since 2020, Animotions Studio has been dedicated to producing explainer videos for a range of commercial applications. As a full-cycle SaaS video production company, we not only develop the concepts and scripts for most projects but also provide insights on effectively utilizing the final video throughout different stages of our client’s sales funnels.
Our experienced team collaborates closely with you to understand your unique vision and objectives, ensuring that every video aligns with your brand identity. With a focus on high-quality production and engaging storytelling, we create content that not only informs but also inspires action. If you’re uncertain about how to select the right video production company for your SaaS product, consider the principles that guide us in creating exceptional SaaS explainer videos.
1. Simplicity and Clarity:
A complex storyboard can deter viewers from watching your company video to the end. We prioritize clear and concise messaging, eliminating distractions to ensure that the main ideas shine through. By focusing on simplicity, we make your message more impactful and accessible, leading to better viewer engagement.
2. Focus on a Single Message:
Best practices in SaaS explainer videos demonstrate that conversion rates improve when you convey one primary idea. Direct your audience’s attention to this key message for better understanding and retention. This focused approach not only enhances memorability but also guides viewers toward a specific action. A single, compelling message resonates more deeply, ensuring your brand stays top-of-mind.
3. Understand Your Audience:
Before creating the animated story and writing the script, we thoroughly researched the target audience. Insights into customer demographics, preferences, and cultural context are vital for creating relevant content. By tailoring our approach to your audience’s unique needs, we foster a deeper connection with your brand.
4. Address Pain Points:
This principle complements the previous ones. Successful animations often revolve around client pain points, whether by illustrating a problem or highlighting the consequences of neglecting it. By directly addressing these challenges, we position your product as the solution, creating a sense of urgency. This narrative technique engages viewers emotionally and encourages them to take action.
5. Choose the Right Hero:
While the target audience typically serves as the main character, other SaaS videos may feature the product, an employee, or another relatable figure as the protagonist. It’s crucial to select a character that resonates with your audience. A well-chosen hero can amplify the emotional impact of your story, making it more relatable and memorable. This connection can significantly enhance viewer engagement and brand loyalty.
6. Align with Your Marketing Strategy:
As discussed in our article on creating a successful video marketing sales funnel, different stages of the funnel require distinct types of SaaS explainer videos. Understanding your business objectives helps us tailor the right solution. By aligning with your overall marketing strategy, we ensure that each video contributes to your broader goals. This cohesion enhances the effectiveness of your campaigns and drives better results.
7. Prioritize Aesthetic Appeal:
An engaging and visually appealing animated story can significantly enhance your chances of success, especially if it aligns with the aesthetic preferences of your target audience. Investing in high-quality visuals not only captures attention but also reinforces your brand identity. A strong aesthetic can leave a lasting impression and create the overall viewer experience.
8. Include a Call to Action:
Every SaaS video ad should conclude with a clear call to action without it, the video lacks purpose and its effectiveness cannot be measured. A strong call to action guides viewers toward the next steps, whether it’s signing up for a trial, visiting your website, or contacting your sales team. This essential element transforms passive viewers into engaged prospects, driving conversions.
What Types of Businesses Need Explainer Videos?
When launching a product that your target audience may not be aware of, an explainer video serves as an effective tool to convey your company’s mission and offerings. It can also clarify the advantages of your product, particularly if it has intricate features or functionalities.
- SaaS/Software Companies: Explainer videos are highly effective for showcasing how software operates while emphasizing essential features and advantages.
- Financial Services: These videos simplify complex financial concepts and products for consumers, making them valuable for fintech firms, banks, insurance providers, and investment apps.
- Medical/Healthcare: They assist patients in understanding diseases, medical procedures, and healthcare solutions more clearly.
- Technical Products/Services: Explainer videos can effectively illustrate how technical products function, moving beyond the limitations of specification sheets and manuals.
- Startups: These videos are ideal for launching a new product or company, enhancing visibility, and aiding fundraising initiatives.
- Nonprofits: They can powerfully convey an organization’s mission and programs, helping to attract donors and volunteers.
- Apps & Web Services: Explainer videos demonstrate the user experience and highlight the value proposition of digital tools and applications.
- B2B Product Companies: They visually articulate the functionality of complex enterprise products and their benefits.
- Enhancing Customer Engagement: By simplifying complex information, explainer videos foster greater engagement and understanding, helping to build trust with your audience.
- Boosting Conversion Rates: With a compelling narrative and clear visuals, these videos can drive higher conversion rates, making them a critical component of your marketing strategy.
How to Create Your Own Explainer Video?
Creating your explainer video can be a rewarding experience that effectively showcases your product or service. Here’s a step-by-step guide to help you through the process:
| Step | Description |
|---|---|
| 1. Choose Your Video Style | This factor depends on the target audience or your objectives. Animation: Provides more flexibility for visualizing processes, transitions, and metaphors. It also has a timeless quality. Live Action: Can feel more relatable and humanizing if done well. It also provides more branding opportunities. |
| 2. Create a Script on Your Own | Include humor, if appropriate, to engage viewers. Key Questions to Consider: – Who is this for? – What are the key issues and struggles the audience is experiencing? – How will my service provide solutions to their problems? – What actions should they undertake following this? Word Count Estimates: – 150-170 words for about 1 minute of video. – 225-235 words for a 90-second explainer video. |
| 3. Start Creating the Video | Use screen-recording software (e.g., Loom, Camtasia) or advanced video editing software (e.g., Adobe Premiere, Final Cut Pro, DaVinci Resolve). Animation software (e.g., Vyond, Animaker, Animatron) can create good-quality animated videos without advanced skills. Use stock video/image sites (e.g., Storyblocks, Shutterstock, Videvo) for b-roll and visual assets. Add graphics and text with tools like Adobe After Effects or Motion. AI integration speeds up the process. Use strong visuals and minimal text to support and enhance the narrative. Highlight differentiators to bring unique strengths to the foreground. Consider hiring a video editor for music and graphic elements. |
| 4. Editing and Getting Feedback | Focus on mastering core creative elements—story, script, and visuals. Tweak background music and sound effect levels for clarity. Use editing tools to adjust pacing and confirm the effectiveness of the CTA (Call to Action). |
| 5. Promote the Video | Maximize viewership and engagement by: – Featuring the video on your website. – Sharing across social media platforms. – Promoting via paid ads. – Embedding in relevant blog content. – Including in email marketing campaigns. – Repurposing as commercials. – Equipping sales teams with the video. – Promoting internally. – Pitching to media outlets. – Optimizing for SEO. |
Final Thoughts
SaaS promotional explainer videos are an excellent way to capture your audience’s attention, effectively communicate the value of your product, and ensure your brand stays top-of-mind when they seek assistance. Additionally, this type of animated content is versatile enough to be utilized at every stage of the sales funnel and can be tailored for specific platforms, such as social media, apps, or your website.
The best SaaS explainer videos highlighted earlier demonstrate the diverse range of techniques, narratives, and concepts that can be employed. Some leverage stunning 3D designs to engage viewers, while others draw inspiration from the aesthetics of popular films.
If you’re still unsure about what your SaaS explainer video should look like or are searching for explainer video production services in the USA, look no further! At Animotions Studio, we specialize in crafting high-quality explainer videos tailored to your brand’s unique needs. Our experienced team will collaborate closely with you to bring your vision to life, ensuring your message resonates with your audience. Let us help you create your marketing strategy and drive conversions through captivating visual storytelling. Contact us today to get started
Frequently Asked Questions (FAQ’s)
Is a SaaS Explainer Video Worth It?
Absolutely! A SaaS explainer video is worth the investment as it effectively communicates your product’s value and functionality in a concise format. It can boost engagement, enhance brand recognition, and improve conversion rates by clearly explaining complex concepts in an easily digestible way.
What Can You Accomplish with SaaS Explainer Videos?
SaaS explainer videos can achieve several key objectives:
- Increase User Understanding: They simplify complicated ideas, making it easier for potential customers to grasp how your product solves their problems.
- Boost Conversion Rates: Engaging videos can encourage viewers to take action, whether it’s signing up for a trial, subscribing, or making a purchase.
- Enhance Brand Awareness: A well-crafted video helps establish your brand identity and showcases your unique selling points.
- Improve SEO: Videos can enhance your website’s SEO, increasing organic traffic and improving search engine rankings.
What Should a SaaS Explainer Video Include?
A compelling SaaS explainer video should encompass the following elements:
- Clear Messaging: Start with a strong value proposition that highlights the problem your product solves.
- Engaging Visuals: Use eye-catching graphics or animations to illustrate your points and maintain viewer interest.
- Concise Storytelling: Straightforwardly present the story, focusing on the main message without unnecessary distractions.
- Call to Action: End with a clear call to action, guiding viewers on what to do next (e.g., sign up, visit your website, etc.).
- Brand Elements: Include your branding, such as logos and colors, to reinforce brand identity.
How Much Does a 60-Second SaaS Explainer Video Cost?
The cost of a 60-second SaaS explainer video can vary significantly based on factors such as the complexity of the animation, the experience of the production team, and the level of customization. On average, you can expect to pay anywhere from $3,000 to $10,000 or more for high-quality production. It’s essential to choose a reputable production company that can deliver a video aligned with your goals and budget.
How to Make a SaaS Product Video?
To create an effective SaaS product video, follow these steps:
- Define Your Goals: Determine what you want to achieve with the video (e.g., brand awareness, lead generation).
- Know Your Audience: Research your target audience’s needs, preferences, and pain points to tailor your message.
- Craft a Compelling Script: Write a concise and engaging script that communicates your message clearly and effectively.
- Storyboard Your Ideas: Plan the visuals and flow of the video to ensure a smooth narrative.
- Choose a Production Style: Decide on the animation style or live-action approach that best fits your brand.
- Produce the Video: Collaborate with a professional production team to bring your vision to life, ensuring high-quality visuals and sound.
- Test and Refine: Before launching, gather feedback and make necessary adjustments to enhance the final product.
- Promote Your Video: Share your video across various channels, including your website, social media, and email campaigns, to maximize reach.
