In the highly competitive SaaS market, having a great product isn’t enough. You also need to communicate your value proposition clearly and compellingly. That’s where animated videos and product explainers come in. They’ve become essential tools for SaaS companies to engage users, demonstrate features, and increase conversions.
As we move through 2025, the best SaaS product videos blend creativity, storytelling, and strategic design to deliver messages that stick. Whether you’re launching a new app or refining your onboarding experience, a well-crafted video can make all the difference.
This blog explores 21 outstanding SaaS explainer video examples—covering animation styles, storytelling tactics, and visual strategies that convert. Whether you’re planning your next campaign or simply seeking design inspiration, this is your ultimate guide.
Why SaaS Videos Matter in 2025
- Short attention spans: Videos grab attention faster than text.
- Feature overload: SaaS tools are often complex; videos simplify the narrative.
- Multi-platform marketing: Video content works across websites, email, ads, and social media.
- Brand personality: Animations make brands more human and memorable.
With smart SaaS video marketing strategies, companies boost engagement, drive signups, and improve retention.
What Makes a Great SaaS Explainer Video?
- Clear value proposition in under 2 minutes
- Engaging visuals with minimal text
- Problem-solution storytelling
- CTA (call to action) built into the ending
- Strong brand alignment (color, tone, animation style)
1. Slack – Simplifying Team Communication
Slack’s iconic explainer uses playful 2D animation and character-driven storytelling to show how it reduces internal email overload. One of the most memorable SaaS explainer video examples.
Why It Works: It transforms a technical tool into a fun productivity story.
2. Asana – Project Management Made Easy
Asana uses abstract motion graphics and minimalistic design to showcase project flows. A perfect example of a top SaaS animation video using clean visuals and narration.
Tip: Use transitions to connect complex ideas visually.
3. Intercom – Humanizing Customer Communication
Intercom uses a hybrid style—live footage plus animation overlays—to illustrate customer journeys and their conversational tools.
Highlight: Combines emotion and product demonstration.
4. Airtable – Building with Flexibility
Their animation showcases the power of a database that looks like a spreadsheet. Smart, playful UI animations bring their platform to life.
Best For: Tech-heavy SaaS needing to simplify product logic.
5. Notion – Workspace for Everything
Notion blends screencasts and kinetic typography to communicate how it replaces docs, databases, and task tools. It’s sleek and elegant.
Why It Inspires: Stylish simplicity in execution.
6. HubSpot – Marketing Automation Made Simple
One of the best SaaS product videos for enterprise solutions. It clearly explains how HubSpot supports the customer journey—from acquisition to loyalty.
Format: Iconography and UI walkthroughs.
7. Grammarly – Real-Time Writing Assistance
Grammarly’s video shows relatable writing mistakes and how the tool fixes them in real time.
What Works: Visual storytelling using real-life context and screen captures.
8. Trello – Visual Task Management
Trello’s explainer features animated boards, cards, and drag-and-drop interactions. It simplifies how users can organize everything visually.
Style: Minimalist, brand-colored, user-centric design.
9. Loom – Record. Share. Connect.
Loom’s video mimics its product: quick video messages. The meta-narrative approach works brilliantly.
Strategy: Your product as the explainer format.
10. Salesforce – Business Tools Unified
This corporate SaaS explainer mixes live-action, motion graphics, and testimonials to explain how Salesforce integrates marketing, sales, and service.
Why It Converts: High-quality production for enterprise audiences.
11. ClickUp – One App to Replace Them All
With quirky, fast-paced animation, ClickUp differentiates itself by attacking pain points of juggling multiple productivity apps.
SaaS video advertising tip: Tap into user frustrations.
12. Canva – Design for Everyone
Canva’s explainer uses user scenarios, on-screen demo clips, and vibrant colors to show how anyone can design with ease.
Why It Works: Empowers the user while showing ease of use.
13. Figma – Real-Time Collaborative Design
Figma’s video shows designers working together in real time. Their slick animation style emphasizes collaboration and interface interaction.
Unique Approach: Showcase collaboration as a story.
14. Zapier – Connecting Your Apps
This animation-heavy explainer makes “automation” feel friendly and attainable. Abstract visuals reinforce complex logic.
Best For: Technical SaaS tools with abstract features.
15. Calendly – Effortless Scheduling
Calendly uses a relatable character story to show the pain of email tag and how automation simplifies it.
Strategy: Tell a common problem story your audience faces daily.
16. Buffer – Social Media Scheduling Simplified
Buffer’s video walks through its features via animated UI flows and storytelling of busy marketers.
Why It Works: Speaks directly to solopreneurs and marketers.
17. Zendesk – Help Desk Simplified
Zendesk keeps it fun with a mix of humor and clarity, showing how they solve customer service chaos.
Takeaway: Humor humanizes even the driest SaaS tools.
18. Dropbox – Cloud Storage for All
Dropbox’s classic explainer shows file-sharing problems and their solution, making complex cloud technology feel accessible.
Style: Simple paper cutout-style animation.
19. Gusto – Payroll and HR for Small Business
Gusto’s explainer combines animation with real customer stories and showcases how small teams benefit from automation.
Use Case: Blend testimonials with animation for credibility.
20. Shopify – E-Commerce in Your Control
Shopify’s SaaS video walks new users through the e-commerce creation journey. It uses product visuals, UI snippets, and success stories.
SaaS video marketing strategy: Show success stories from real users.
21. Mailchimp – All-in-One Marketing Platform
Their animations are quirky, stylized, and uniquely branded. Mailchimp often uses storytelling over features to build emotional resonance.
Why It Stands Out: Strong visual identity and tone.
How to Create SaaS Explainer Videos That Convert
Step 1: Know Your Audience
Create user personas to tailor messaging.
Step 2: Focus on the Pain Point
Start your script by identifying the problem you solve.
Step 3: Keep It Short and Sweet
1–2 minutes max. Get to the point quickly.
Step 4: Choose the Right Format
- Animation
- Live-action
- Screencast
- Hybrid
Step 5: Use Clear Visuals
Don’t overload with too much motion or text.
Step 6: Close with a Call to Action
Always invite users to sign up, book a demo, or explore more.
These production tips are essential when learning how to create SaaS explainer videos in 2025.
SaaS Video Advertising Tips That Work
- Target early-funnel users with high-level problem videos
- Use mid-funnel videos to highlight key features
- End with a low-funnel CTA for demos or signups
- Optimize for mobile and silent viewing
- Use subtitles and looping previews for social
- A/B test thumbnails and intros to improve performance
If you’re launching a campaign, combining these tactics with the styles from our list of successful SaaS video campaigns can drive major growth.
Tools to Create Engaging SaaS Product Animations
| Tool | Best For | Type |
|---|---|---|
| Vyond | Animated explainers | 2D/Whiteboard |
| Adobe After Effects | Motion graphics & hybrid | Professional |
| Blender | 3D animation | Free |
| Wistia | Hosting + analytics | Video Hosting |
| Animaker | DIY SaaS explainer creation | Beginner Friendly |
| ScreenFlow | Screencast videos | Mac Only |
These tools help you build engaging SaaS product animations that perform across digital channels.
Final Thoughts
The SaaS industry in 2025 is visual, fast-paced, and competitive. Explainer videos aren’t just nice to have—they’re essential.
By studying the best SaaS product videos listed here, you’ll gain creative inspiration and tactical insights into what works.
We’ve highlighted:
- Powerful SaaS explainer video examples
- Innovative top SaaS animation videos
- Actionable SaaS video marketing strategies
- Step-by-step guidance on how to create SaaS explainer videos
- Proven SaaS video advertising tips that drive growth
Whether you’re a startup founder or a marketing lead at an enterprise tech company, these successful SaaS video campaigns offer a roadmap to create unforgettable video content.
If you’re still unsure about what your SaaS explainer video should look like or are searching for explainer video production services in the USA, look no further! At Animotions Studio, we specialize in crafting high-quality explainer videos tailored to your brand’s unique needs. Our experienced team will collaborate closely with you to bring your vision to life, ensuring your message resonates with your audience. Let us help you create your marketing strategy and drive conversions through captivating visual storytelling. Contact us today to get started
Frequently Asked Questions (FAQ’s)
Is a SaaS Explainer Video Worth It?
Absolutely! A SaaS explainer video is worth the investment as it effectively communicates your product’s value and functionality in a concise format. It can boost engagement, enhance brand recognition, and improve conversion rates by clearly explaining complex concepts in an easily digestible way.
What Can You Accomplish with SaaS Explainer Videos?
SaaS explainer videos can achieve several key objectives:
- Increase User Understanding: They simplify complicated ideas, making it easier for potential customers to grasp how your product solves their problems.
- Boost Conversion Rates: Engaging videos can encourage viewers to take action, whether it’s signing up for a trial, subscribing, or making a purchase.
- Enhance Brand Awareness: A well-crafted video helps establish your brand identity and showcases your unique selling points.
- Improve SEO: Videos can enhance your website’s SEO, increasing organic traffic and improving search engine rankings.
What Should a SaaS Explainer Video Include?
A compelling SaaS explainer video should encompass the following elements:
- Clear Messaging: Start with a strong value proposition that highlights the problem your product solves.
- Engaging Visuals: Use eye-catching graphics or animations to illustrate your points and maintain viewer interest.
- Concise Storytelling: Straightforwardly present the story, focusing on the main message without unnecessary distractions.
- Call to Action: End with a clear call to action, guiding viewers on what to do next (e.g., sign up, visit your website, etc.).
- Brand Elements: Include your branding, such as logos and colors, to reinforce brand identity.
How Much Does a 60-Second SaaS Explainer Video Cost?
The cost of a 60-second SaaS explainer video can vary significantly based on factors such as the complexity of the animation, the experience of the production team, and the level of customization. On average, you can expect to pay anywhere from $3,000 to $10,000 or more for high-quality production. It’s essential to choose a reputable production company that can deliver a video aligned with your goals and budget.
How to Make a SaaS Product Video?
To create an effective SaaS product video, follow these steps:
- Define Your Goals: Determine what you want to achieve with the video (e.g., brand awareness, lead generation).
- Know Your Audience: Research your target audience’s needs, preferences, and pain points to tailor your message.
- Craft a Compelling Script: Write a concise and engaging script that communicates your message clearly and effectively.
- Storyboard Your Ideas: Plan the visuals and flow of the video to ensure a smooth narrative.
- Choose a Production Style: Decide on the animation style or live-action approach that best fits your brand.
- Produce the Video: Collaborate with a professional production team to bring your vision to life, ensuring high-quality visuals and sound.
- Test and Refine: Before launching, gather feedback and make necessary adjustments to enhance the final product.
- Promote Your Video: Share your video across various channels, including your website, social media, and email campaigns, to maximize reach.
