What Types of Videos Enhance Audience Understanding of a Product or Service and Facilitate Their Journey Through the Marketing Funnel?
Explainer videos have become the digital era’s most powerful storytelling tool. Whether you’re marketing a SaaS product, training a global team, or simplifying complex data, explainer videos turn information into engagement. In 2025, the art of explainer video production has evolved, offering brands endless creative formats to capture and retain attention.
But with so many choices, which type should you choose?
In this explainer video production guide, we’ll dive into the 12 best types of explainer videos in 2025—complete with examples, use cases, and production tips. We’ll explore:
- Effective types of explainer video content for your goals
- Inspiring animated explainer video examples
- How to decide between live-action, whiteboard, or motion graphics
- Strategic tips on how to create an explainer video that converts
Let’s explore the formats driving success in marketing, education, and brand storytelling this year.
1. 2D Animated Explainer Videos
2D animation remains one of the most popular and cost-effective formats for explaining complex ideas. It’s simple, colorful, and adaptable to any brand style.
Best Use Cases:
- Startups
- Mobile apps
- Tech walkthroughs
Example:
Slack’s 2D animated onboarding video simplifies team communication with friendly characters and vibrant scenes.
Why It Works:
It offers a balance between creativity and clarity—perfect for visualizing abstract concepts.
This is among the best types of explainer videos for startups working with tight budgets.
2. Motion Graphics Explainer Videos
Modern, sleek, and visually compelling, motion graphics explainer videos use typography, icons, and abstract visuals to explain ideas—without characters or scenes.
Best For:
- Financial services
- SaaS
- B2B sales pitches
Example:
Stripe’s motion graphics explainer uses animated charts, diagrams, and UI elements to showcase secure payment systems.
These videos are a go-to for businesses that want to appear innovative and data-driven.
3. Whiteboard Explainer Videos
A timeless style that mimics content being drawn on a whiteboard. Whiteboard explainer video examples are great for storytelling and education.
Best For:
- Education
- Internal training
- Healthcare & legal industries
Example:
RSA Animate’s famous series that visualizes TED Talks is a classic whiteboard animation reference.
Why It’s Effective:
The “drawing as you watch” technique keeps viewers hooked. It’s especially powerful for explaining processes and timelines.
4. 3D Animated Explainer Videos
3D animation adds depth and realism to your message. It’s great for showcasing products, medical simulations, or tech infrastructure.
Use Cases:
- Engineering
- Architecture
- Product showcases
Example:
Apple uses 3D animation to break down internal components of its iPhones in stunning detail.
Though more expensive, it’s one of the best types of explainer videos for high-impact product storytelling.
5. Live-Action Explainer Videos
When you need to build trust, live-action explainer videos show real people, real products, and real environments.
Best For:
- Corporate branding
- E-commerce
- Testimonials
Example:
Dropbox’s early explainer video featuring its founder explaining the product with props is an iconic example.
Live-action makes your brand feel human, relatable, and authentic.
6. Screencast Explainer Videos
Screencasting shows your actual software, website, or platform in action.
Best For:
- SaaS onboarding
- UI/UX walkthroughs
- Software tutorials
Example:
Notion’s product updates often feature high-quality screencasts with subtle animations to walk through new features.
They are cost-effective and help users navigate new tools efficiently.
7. Kinetic Typography Explainer Videos
This style relies on animated text synced to narration or music. It’s highly engaging and modern.
Best For:
- Social media ads
- Inspirational or energetic messages
- Branding intros
Example:
Spotify’s kinetic typography ads highlight lyrics with bold, rhythmic motion.
It’s a fun and dynamic way to deliver fast-paced messages.
8. Infographic Explainer Videos
Combine statistics, data, and visual elements in an animated infographic format. Perfect for sharing research, reports, and facts.
Best For:
- Nonprofits
- Internal presentations
- B2B storytelling
Example:
World Health Organization (WHO) uses infographic explainers to share global health statistics.
This format makes even the densest information digestible and visually appealing.
9. Cutout Animation Explainer Videos
A unique visual style using cutout images, photos, or textures layered together. It offers a quirky, handcrafted feel.
Best For:
- Artistic brands
- Children’s content
- Indie companies
Example:
Mailchimp’s quirky cutout animation explains email marketing with a playful vibe.
It’s an unconventional but memorable type of explainer video content.
10. Corporate Explainer Videos
Tailored for internal communication or B2B marketing, corporate explainer video production prioritizes clarity and professionalism.
Used In:
- HR onboarding
- Company policies
- Investor presentations
Example:
SAP’s internal explainer videos focus on core values, compliance, and training with a professional tone.
It helps companies communicate consistently at scale.
11. Interactive Explainer Videos
This 2025 trend lets users choose their path, click hotspots, or navigate information dynamically.
Best For:
- E-learning
- Product configurators
- Customer onboarding
Example:
HubSpot’s interactive product explainer allows viewers to click through different software features.
It boosts engagement by giving viewers control.
12. Hybrid Explainer Videos
A combination of two or more styles—like live action with animated overlays or 2D with motion graphics.
Best For:
- Brands with diverse audiences
- Complex product ecosystems
Example:
Nike often combines real-world athlete footage with animated overlays to explain product features.
Hybrids give you the best of both worlds: human emotion + visual clarity.
How to Choose the Best Type of Explainer Video
Choosing the right format depends on:
1. Your audience
Are they internal staff, customers, investors, or kids?
2. Your message complexity
Is it emotional, instructional, technical, or visual?
3. Your budget
3D and hybrid videos are more costly than screencasts or whiteboard styles.
4. Your platform
Explainers for YouTube may differ from those for a sales landing page or email funnel.
How to Create an Explainer Video in 2025
Follow this simple explainer video production guide:
Step 1: Write the Script
- Hook your viewer in 5 seconds
- Keep it under 2 minutes
- Focus on benefits over features
Step 2: Choose a Style
Refer to this guide and select from the best types of explainer videos that match your goals.
Step 3: Storyboard Your Video
Outline key scenes and visuals to match each line of narration.
Step 4: Record Voiceover
Use professional VO artists or AI tools that match your brand’s tone.
Step 5: Animate or Shoot
Use tools like:
- Vyond (2D animation)
- Blender (3D)
- Adobe After Effects (motion graphics)
- Doodly (whiteboard)
- OBS or Camtasia (screencast)
Step 6: Add Music and SFX
Keep it subtle. Music should complement, not overpower.
Step 7: Distribute
Upload to YouTube, embed on your site, run ads, or share via email campaigns.
Top Explainer Video Software in 2025
| Tool | Best For | Price Tier |
|---|---|---|
| Vyond | 2D animation | Paid |
| Animaker | Whiteboard & motion graphics | Freemium |
| Blender | 3D animation | Free |
| Adobe After Effects | Motion graphics & hybrids | Paid |
| Camtasia | Screencasts | Paid |
| Powtoon | Corporate explainers | Freemium |
| VideoScribe | Whiteboard animation | Paid |
Final Thoughts
Explainer videos continue to dominate digital communication in 2025. From quick social ads to in-depth tutorials, they simplify complexity and build brand trust.
By understanding the best types of explainer videos, you can:
- Match your message with the right style
- Choose the right tools for production
- Boost engagement, leads, and conversions
This explainer video production guide has walked you through every major format, from whiteboard explainer video examples to modern motion graphics explainer videos. You’ve also learned key production tips on how to create an explainer video that aligns with your goals.
Ready to bring your brand’s message to life? Choose your style and start creating!
Frequently Asked Questions (FAQ’s)
How long should a typical explainer video be?
A typical explainer video should ideally be between 60 to 120 seconds (1 to 2 minutes). This duration is sufficient to convey your message clearly without losing the viewer’s attention. Research indicates that videos shorter than 90 seconds are more likely to keep viewers engaged. However, the length may vary based on the complexity of the topic and the target audience. For more detailed topics, consider breaking the content into a series of shorter videos.
What is the cost range for producing different types of explainer videos?
The cost of producing an explainer video can vary widely depending on several factors, including the style, length, and production quality. Here’s a general breakdown:
- 2D Animation: $2,500 to $10,000
- 3D Animation: $5,000 to $20,000
- Live-Action: $3,000 to $15,000
- Whiteboard Animation: $2,000 to $8,000
- Motion Graphics: $3,000 to $10,000
Keep in mind that these are average ranges and can fluctuate based on the complexity of the project and the experience of the production team.
How do I choose the right type of explainer video for my business?
Choosing the right type of explainer video depends on several factors, including your audience, message, and budget. Here are some considerations:
- Target Audience: Identify who your viewers are and what resonates with them. For a younger audience, a fun animation might work best, while a corporate audience may prefer a professional live-action video.
- Message Complexity: If your message involves intricate concepts, 2D or 3D animation can visually simplify the information. For straightforward messages, live-action may suffice.
- Brand Identity: Ensure the chosen style aligns with your brand image. If your brand has a playful persona, animated videos may be more fitting.
- Budget: Consider your budget and the potential return on investment. Choose a style that meets your budget constraints without compromising quality.
What is the turnaround time for creating an explainer video?
The turnaround time for creating an explainer video typically ranges from 2 to 6 weeks, depending on several factors:
- Type of Video: Animation generally takes longer than live-action due to the detailed design and production process.
- Complexity: More complex scripts and designs require additional time for research, storyboarding, and revisions.
- Production Process: A well-defined production process with clear communication can speed up the timeline. Frequent feedback can also facilitate quicker revisions.
What are common mistakes to avoid in explainer video production?
Avoiding common pitfalls in explainer video production can significantly enhance the effectiveness of your final product. Here are some mistakes to watch out for:
- Overly Complicated Messaging: Keep your message simple and clear. Avoid jargon or technical language that may confuse viewers.
- Neglecting the Script: A well-written script is crucial. It should outline the problem, solution, and call to action succinctly.
- Ignoring Target Audience: Failing to consider your audience can lead to content that doesn’t resonate. Tailor your video to meet their interests and preferences.
- Poor Visual Quality: Low-quality visuals can detract from your message. Invest in professional production to maintain high standards.
- Skipping a Call to Action: Always include a clear call to action to guide viewers on what to do next after watching the video.
