Top 14 Best Marketing Animation Videos from Leading Global Brands
Across the globe, businesses have video marketing, and to enhance engagement and enjoyment, A-list celebrities are increasingly investing in animated video marketing. Why is this trend gaining momentum? A staggering 59% of marketers leverage animated explainer videos to promote their products and services. Currently, video accounts for a remarkable 80% of total consumer traffic, as highlighted by video marketing statistics. Consider notable examples like Lifebuoy’s memorable Bish Bash Bosh campaign, which features straightforward yet captivating visuals. Similarly, the beloved Cartoon Network commercials showcase a variety of animated characters from their popular series, making these ads ubiquitous across platforms like YouTube, digital billboards, and TV commercials. Have you ever wondered what sets these animated product marketing videos apart? From their ability to simplify complex concepts to their engaging storytelling techniques, these animations resonate with audiences on a personal level. They not only capture attention but also foster brand loyalty by creating memorable experiences. As the digital landscape continues to evolve, the role of animation in marketing becomes increasingly vital. we will delve into the top 14 marketing animation videos utilized by brands that significantly influence our daily lives. List of Top 14 Marketing Animation Videos Explore the top 14 marketing animation videos that exemplify creativity and effectiveness in engaging audiences. Each video showcases innovative storytelling and visual appeal, highlighting how animation can enhance brand communication and drive results. From explainer videos to captivating promotions, these standout examples demonstrate the power of animation in modern marketing strategies. 1. Nike: Imagine a video where the text communicates with you not just through voiceover but through its dynamic movement and shape transformations. First, observe the ad’s minimalist design. It’s simple, black and white, and exudes sophistication, perfectly reflecting Nike’s brand identity. Notice how this animated product marketing video refrains from prompting viewers to shop for their shoes immediately. Instead, it aims to establish a connection between Nike shoes and basketball players, subtly suggesting that if you aspire to excel in basketball, Nike shoes are essential. This marketing animation embodies a mature and understated approach. The animation style used here, Kinetic Text, is not only one of the most cost-effective techniques but also relatively easy to produce. You’ll find this method blended with other styles in various campaigns, where animated marketing videos leverage Kinetic Text alongside different animation techniques. Nike achieved this by using kinetic text in one of their animated marketing campaigns, which reached over 83,000 people on YouTube alone. 2. Slack: Marketing a soft drink may be straightforward, given its prevalence in our culture, but promoting a tech product through an animated video can seem daunting. However, it can be quite enjoyable. This ad is structured in two segments. The first segment highlights the problem and illustrates how traditional solutions are often time-consuming and challenging to manage. In the second segment, we see how Slack effectively addresses these issues through its technology, seamlessly connecting users with the relevant features and individuals. While it may not be apparent at first, a key element of this animation is its narrative format, where the speaker engages the viewer by sharing a story. Finally, this video employs a motion graphics animation style, which utilizes shapes and their transformations to create compelling animated product videos. By presenting a relatable problem and a clear solution, this animation not only captures attention but also leaves a lasting impression. It’s a perfect example of how storytelling can elevate tech marketing, making complex ideas accessible and engaging. Take a look at Slack’s concise and well-animated marketing video ad, which brought in around 1 million views just on YouTube. 3. Amazon: Step into the 3D animation videos by taking a look at this Amazon One ad. What are your thoughts? It’s truly inspiring, isn’t it? The 3D animation style effectively showcases the product’s practical applications, allowing viewers to visualize how it can simplify their lives in real-time. Pay attention to the character’s skin tones, which feature various shades achieved through advanced lighting effects that replicate real-life conditions. Unlike many other advertisements, this one includes a clear call to action, encouraging viewers to sign up for the product. This approach not only highlights the product’s benefits but also fosters a deeper connection with the audience. By using relatable scenarios and lifelike characters, the ad creates an immersive experience that resonates with potential customers. Ultimately, it demonstrates how 3D animation can transform marketing by blending creativity with practicality, making it a powerful tool for driving engagement. This 3D animation-style ad has surpassed 350,000 views and continues to grow. 4. Samsung: Until now, we’ve explored brief commercials lasting around one minute. However, this is by no means a limitation. Samsung addresses this challenge by introducing characters, creating a narrative, and captivating the audience through 2D animation. This particular style of 2D animation is vector-based, utilizing shapes rather than requiring an animator to create each frame individually. This approach significantly reduces both time and resource expenditure. Samsung opted for a more detailed video because this advertisement slightly deviates from their usual focus of marketing smartphones to consumers. In this instance, they aim to promote phones specifically to businesses and corporate professionals. By focusing on a storyline that resonates with business needs, Samsung effectively showcases the practical applications of its products in a corporate setting. This strategy not only broadens their market reach but also reinforces their commitment to innovation tailored for professional environments. Ultimately, it demonstrates how thoughtful storytelling in animation can create brand messaging and engage a diverse audience. Samsung created a product animation video that exceeds 2 minutes in length. The challenge lies in keeping it engaging and captivating. This ad has garnered over 11,000 views on YouTube alone. 5. Spotify: Music streaming powerhouse Spotify chose to introduce its product through an animated video that combines Kinetic Text and 2D animation, accompanied by a lively jazz soundtrack. Rather than delving into complex explanations, the focus is on capturing the vibe and essence of both the video and the app. Viewers are treated to lively